Overview

Images are everywhere. They are displayed in streets. They are leafed through in magazines. They jump out of our screens. And what we most remember about them is the emotion they rouse. The work of photo stylists is still not widely known. Yet this work is vital to conveying the right fashion message. This publication takes you into the anteroom of professions in fashion to discover the work behind the scenes of photo creation: preliminary style drafts, photo studios and casting. It is also a chance to dive into the basics of framing and photography. Theories, focus points, tutorials and interviews with professionals will help you better contemplate the job of photo stylist.

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9782377810987

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Despite having achieved a Master's degree in new product design and innovations, Valentin Pinta wanted to go beyond engineering. Because the esthetic of products appealed to him, he was drawn to the art of creating. His creative practice focused on images: graphic design, technical drawings and photomontages of trends guiding new collections. He grew so passionate about design and styling that he became a style coordinator. He played an active role in catalog photo shoots, arranging still-life scenes to highlight fashion items. These skills led Valentin into work for ready-to-wear brands and fashion agencies. He would shoot street looks while on trips to Florence, Berlin or Paris. And alongside these pursuits, he started teaching styling at ESMOD Paris, naturally focusing on photo styling. So, it became important to draw up an overview of this profession.

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