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OverviewThis updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issues around cross-functional coordination and knowledge integration, this guide provides a framework for dynamic modeling of interest to several pharmaceutical markets, including epidemiology, market definitions, compliance/persistency, and revenue generation in the context of patient flows or movements. Features in the text include: Full Product DetailsAuthor: Mark Paich (Colorado Springs, Colorado, USA) , Corey Peck (Lexidyne, LLC, Colorado Springs, Colorado, USA) , Jason Valant (Colorado Springs, Colorado, USA)Publisher: Informa Healthcare Imprint: Informa Healthcare Edition: 2nd ISBN: 9781282031531ISBN 10: 1282031538 Pages: 295 Publication Date: 01 January 2009 Audience: General/trade , General Format: Undefined Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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