Overview

Ed Artzt's personal memoir traces Procter & Gamble's (P&G) transformation from a U.S.centered business into a truly global enterprise. Starting in 1975 through his retirement as CEO in 1995, Ed played a major role in P&G's global expansion, quintupling the global reach of P&G brands from one to five billion consumers and increasing the percentage of P&G's sales outside North America from about ten to well over fifty percent. He conveys leadership lessons learned with vivid detail which remain highly relevant to leaders today. His oral history and talks reveal his personal approach to training, the development of people, opening up new markets, care for the environment and the importance of diversity in Procter & Gamble's leadership and society. His story illuminates concrete lessons from both P&G's successes and failures which which speak directly to challenges business leaders continue to face today.

Full Product Details

9781662931970

Table of Contents

Reviews

"""Ed Artzt's oral history is a treasure trove of wisdom, history and truths. He describes the history and the lessons to be derived from it as if it were yesterday. I can't imagine anywhere else where we could find decades of learning condensed in such a thoroughly engaging document. The lessons illuminated here remain incredibly true and relevant to leaders today."" -Fama Francisco, Chief Executive Officer P&G Baby, Feminine and Family Care ""Ed Artzt's oral history provides a vividly engaging and powerfully insightful picture of how, over the course of three decades, Artzt led the globalization of P&G. It is laced with numerous concrete and hard-earned lessons from history which leaders will find highly relevant to the opportunities and challenges they face today. I am sharing it with my team as terrific learning and also inspiration."" -Alex Keith, Chief Executive Officer P&G Beauty ""Ed Artzt's oral history provides concrete and real-time insights into what makes for business success and strong personal leadership today - just as in the past. Ed conveys this learning through stories which are enlivened with vivid detail and lasting meaning. He conveys lessons from P&G's successes and its failures which respond to challenges that leaders in every walk of life continue to face today."" -John Pepper, Retired Chairman and CEO, P&G ""I found Ed Artzt's oral history 'unputdownable'! So many valuable insights and lessons here that are perennially relevant! From entering a new geography, to tailoring product to the market, to the value of staffing the right people on the right jobs, to recruiting, to diversity, to organizational structure and capability building. This could be a business management textbook!"" -Sundar Raman, Chief Executive Officer P&G Fabric and Home Care"

Ed Artzt's oral history is a treasure trove of wisdom, history and truths. He describes the history and the lessons to be derived from it as if it were yesterday. I can't imagine anywhere else where we could find decades of learning condensed in such a thoroughly engaging document. The lessons illuminated here remain incredibly true and relevant to leaders today. -Fama Francisco, Chief Executive Officer P&G Baby, Feminine and Family Care Ed Artzt's oral history provides a vividly engaging and powerfully insightful picture of how, over the course of three decades, Artzt led the globalization of P&G. It is laced with numerous concrete and hard-earned lessons from history which leaders will find highly relevant to the opportunities and challenges they face today. I am sharing it with my team as terrific learning and also inspiration. -Alex Keith, Chief Executive Officer P&G Beauty Ed Artzt's oral history provides concrete and real-time insights into what makes for business success and strong personal leadership today - just as in the past. Ed conveys this learning through stories which are enlivened with vivid detail and lasting meaning. He conveys lessons from P&G's successes and its failures which respond to challenges that leaders in every walk of life continue to face today. -John Pepper, Retired Chairman and CEO, P&G I found Ed Artzt's oral history 'unputdownable'! So many valuable insights and lessons here that are perennially relevant! From entering a new geography, to tailoring product to the market, to the value of staffing the right people on the right jobs, to recruiting, to diversity, to organizational structure and capability building. This could be a business management textbook! -Sundar Raman, Chief Executive Officer P&G Fabric and Home Care

Author Information

Ed Artzt served as CEO and Chairman of Procter & Gamble (P&G) from 1990 to 1995. During his extensive forty-one-year career, Ed worked in multiple business sectors. To each, he brought strong leadership, strategic insight, remarkable decisiveness, and an unrelenting drive to be number one.His time as the Chief Executive was a period of unprecedented change in the global marketplace. He foresaw and implemented innovative transformations from restructuring the organization's design, the divestiture of non-strategic businesses, new acquisitions, opening up new markets, and building the diversity of P&G's leadership. He addressed these decisions with courage and conviction in ways that reflected the company's Purpose, Values, and Principles.Ed is credited as the principal architect of P&G becoming a global business. During his tenure, international sales grew from less than 10% to accounting for over half of P&G's worldwide sales. He oversaw the transformation of US and European brands like Pantene, Always, Pampers, and Ariel into global brands. P&G's reach quintupled from one to five billion consumers.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available