Overview

Written based on many years of observations of the pet fashion industry, is this uniquely stylish business trend book from International Association of Pet Fashion Professionals founder, Laurren Darr. It's broken into four enlightening sections that provide valuable insights to those seeking an understanding of pet fashion industry developments. These sections include Pet Trends, Lifestyle Trends, Market Trends, and Micro Trends. Pet Trends is broken into reflections on types of pets that fashions are leaning toward while Lifestyle Trends covers human behaviors affecting the pet fashion industry. Market Trends is an important section that outlines specific tendencies to note within the pet fashion market. Micro Trends summarizes smaller yet significant annotations that affect the pet fashion industry. Readers will find that this book is a lot of information in a concise, informative, and creative package. Each chapter is artfully named to be remarkable. Titles include Purr-fect Fashion, Chicks Dig It, Furbulous Fashion Meets Function, Tail Wagging Markets, Eco-Fido, Paw-er Shopping, and Cosmopawlitan Pets. In addition to being a shrewd book on the pet fashion industry, this hard cover book features a matte cover, grayscale photography, fashion illustrations and graphics that make it a table book that could easily become a treasured conversation piece. Careful attention to detail has been paid to coordinate the colors and patterns of each section throughout the book to also match those on the cover. Some of the features that you'll find are: - Black and white photos of some of the most fashionable cities in the world with interesting factoids about each - Fabulous fashion illustrations demonstrating the topic that is discussed in each chapter. - Statistics and facts on pets, business, and the pet industry highlighted throughout.

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9781943356294

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Reviews

If you are interested in trends in the pet fashion industry, then this is a must-read for you! From birds to ferrets to dogs and cats and other small animals - you can learn the history, technology and functionality of dressing your pet in style! Let The Pet Fashion Expert Laurren Darr walk you through the wonderful world of animal couture. -- Dana Humphrey, The Pet Lady The Pet Fashion Industry Patterns book is THE guide to make you a trend-setting fashionista! From our 4-legged to our winged pals, all the information and guidance you need is here at your fingertips (or paws if you prefer)!! -- Maria Milito, Animal Advocate / WAXQ Informative and thought provoking - Pet Fashion Industry Patterns - combines Laurren's love of animals and fashion - detailing how this connection has led her to a profound understanding into both worlds. Laurren recognizes the special bond between humans and their pets and continues in Pet Fashion Industry Patterns to inspire and guide those of us in the pet world to successfully incorporate her unique insight into pet trends and marketing into our business plans. 4 paws up! -- Susan Marie - The Doggy Diva Show Fashion has gone to the dogs...and cats and bunnies and ferrets and....you name it, Laurren Darr writes about it in her latest book. More than a temporary fad, pet fashion is here to stay. Clothing on pets is not a new concept, but clothing gone couture and outfitting our family pets is all the rage, one that is here to stay. Laurren Darr tackles a topic with candor, wit, and a genuine appreciation for this topic. Bark is the black, and this dog blogger is barking with pride after reading this book. -- Carol Bryant of Fidose of Reality, Wigglebutt Warriors, and BlogPaws What a wonderfully comprehensive read, Laurren! The book is a fun & thorough look at the multi-billion dollar pet industry and what we can expect going forward. I particularly enjoyed and appreciated the exploration of all the pet trends (so many of which are mirroring what's going on in the 'mainstream' world) and how that applies to our furry counterparts! As diversity, eco/socially conscious trends are carving their way in the world of fashion & lifestyle-you fleshed out how the pet world will be affected. So many great take-aways! A must read for anyone who wants to explore what we can expect in the pet world! -- Jennifer Bartok-Taylor of Celebrity Catwalk It is one of those rare books that when I finished reading it..I realized that it was one of those special books that I never knew I wanted or needed. For anyone that wants a better understanding of our shared love for our pets and the pet fashion industry..this is the book. It was truly an enjoyable read and I recommend this book to all. -- Gregg R. Oehler, Chairman, NY Pet Fashion Show; Publisher /Editor of Hamptons Pet The Global Luxury Pet magazine Laurren Darr's incredible new book will help guide anyone that is looking to get into pet fashion, from ferrets to chickens to dogs and cats. It's a go to for pet professionals who want to incorporate pet fashion into their business and for their events. Perfect for everyday pet parents who want pet fashion and function for their pets in their everyday lives. This first of it's kind book is something all pet fashion professionals should have for ideas, information, and inspiration. -- Nancy Hassel of American Pet Professionals

Author Information

"Laurren Darr is on a mission to unleash pet style by empowering pet fashion professionals who strengthen the bonds between pets and humans through their creative work. She's been a pug lover since her fi rst rescue of White Pines Tuttie circa age five. Tuttie was a magnificent creature that let little Laurren do everything with her. They played together, bathed together, ate together, and slept in the same bed. Most of all, Tuttie was completely happy to let Laurren dress her up, put clippy earrings and lipstick on her, and push her around in a shopping cart. Darr understands the deep roots and connections created between humans and animals through fashion because of this kinship. Her book about Tuttie, Lipstick On A Pug, won the Dog Writers Association of America Maxwell Medallion for 2015 Children's Book of the Year. Darr has over twenty years of marketing experience and has consulted with companies of all sizes- specializing in trade show marketing. She has won over 40 marketing awards and is a #1 best-selling author. Her publishing imprint, Left Paw Press, has printed numerous books on pet fashion, pug children's, medical, racing, and coloring books like PugDala Coloring Book that also won a Maxwell Medallion. In August 2013, Laurren combined her marketing experience and lifelong love of pet fashionology to launch International Association of Pet Fashion Professionals, an organization created to provide educational materials for pet fashion pros. She's been named a ""Paw-er Woman"" by Fidose of Reality and was a 2015 & 16 finalist for Pet Industry Woman of the Year by Women In The Pet Industry. She also completed her pet fashion certification from Fashion Institute of Technology (FIT) in New York City in 2015. Her Chicago-area life is busy with her stock car racing son (Zachary Tinkle), geneticist husband (Brad Tinkle), and the most stylish dog at the race track, Bella."

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