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OverviewWhat is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answers these questions and helps debunk many of the myths surrounding this topic. The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are presented. In addition, the author examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media. Full Product DetailsAuthor: Kathleen Kelley ReardonPublisher: SAGE Publications Inc Imprint: SAGE Publications Inc Edition: 2nd Revised edition Dimensions: Width: 13.90cm , Height: 1.40cm , Length: 21.50cm Weight: 0.340kg ISBN: 9780803933170ISBN 10: 0803933177 Pages: 248 Publication Date: 11 April 1991 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: To order  Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsWhat Persuasion is, What it is Not, and How it is Maintained Debunking Some Myths How People Interpret Reality Constructs, Schemata, Rules and Illusions Attitudes and Values Theoretical Orientations of Persuasion Research Contemporary Theories and Models of Persuasion Persuasion Variables Interpersonal Communication Persuasion in Organizations Persuasion and the Mass Media Political Persuasion ConclusionReviewsAuthor InformationKathleen Kelley Reardon is professor of management at the University of Southern California Marshall School where she has served on the preventive medicine faculty. She is the author of seven books, including the Amazon Best Seller, The Secret Handshake and It’s All Politics about how politics impacts the careers of individuals and missions of organizations. She is the author of Persuasion in Practice (Sage) and three-time Harvard Business Review author– her latest article is “Courage At Work.” She was co-principal investigator and author on the feasibility study that launched Starbright later chaired by Steven Spielberg and conjoined with Starlight. Dr. Reardon was inducted into Phi Beta Kappa, Phi Kappa Phi and Mortar Board, received her Ph.D. “With Distinction” from UMASS, Amherst, and has been a political analyst with The Huffington Post (www.huffingtonpost.com). Tab Content 6Author Website:Countries AvailableAll regions |
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