Perspectives on Public Relations Historiography and Historical Theorization: Other Voices

Author:   Tom Watson
Publisher:   Palgrave Macmillan
Edition:   1st ed. 2015
ISBN:  

9781137404367


Pages:   117
Publication Date:   11 June 2015
Format:   Hardback
Availability:   In Print   Availability explained
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Perspectives on Public Relations Historiography and Historical Theorization: Other Voices


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Overview

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This last book in the series focuses on historiographical and theoretical approaches.

Full Product Details

Author:   Tom Watson
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Pivot
Edition:   1st ed. 2015
Dimensions:   Width: 14.00cm , Height: 1.10cm , Length: 21.60cm
Weight:   2.716kg
ISBN:  

9781137404367


ISBN 10:   1137404361
Pages:   117
Publication Date:   11 June 2015
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Introduction; Tom Watson 2. What In The World Is Public Relations?; Tom Watson 3. Problems Of Public Relations Historiography And Perspectives Of A Functional-Integrative Stratification Model; Günter Bentele 4. 'Where The Quiet Work Is Done': Biography In Public Relations; Margot Opdycke Lamme 5. Where Is Public Relations Historiography? Philosophy Of History, Historiography And Public Relations; Jacquie L'etang 6. Historiography (And Theory) Of Public Relations History; Stefan Wehmeier

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Author Information

Tom Watson is Professor of Public Relations in the Media School at Bournemouth University, UK. He is also Chair of the International History of Public Relations Conference. Tom researches public relations history as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.

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