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OverviewMarketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area. Full Product DetailsAuthor: Stanley PaliwodaPublisher: Taylor & Francis Ltd Imprint: Routledge Edition: Re-issue Weight: 0.566kg ISBN: 9780415752091ISBN 10: 0415752094 Pages: 390 Publication Date: 21 March 2014 Audience: General/trade , College/higher education , Professional and scholarly , General , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationStanley Paliwoda (Edited by) Tab Content 6Author Website:Countries AvailableAll regions |
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