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9781783208340

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Extremely valuable in tracing the evolution of personal style blogging up until the present day and in depicting how fashion media has been revolutionising itself through a discursive process. . . . An exciting read for students, professionals as well as academics interested in the fields of fashion, media, blogging, digital transformation and creative work more generally. --LSE Review of Books Findlay traces the origins of fashion weblogs at the turn of the century and puts them all in the context of history and the fashion industry. It's a remarkable analysis, properly referenced throughout, and highly recommended to those trying to navigate and understand the fashion blogosphere. . . . Such is the depth of Findlay's research that she even looks at the original rise in photography in fashion magazines under Thomas Conde Nast. . . . [She] convincingly argues that blog communities are a valid social entity, one that the industry should accept as being here to stay. --Lucire

Extremely valuable in tracing the evolution of personal style blogging up until the present day and in depicting how fashion media has been revolutionising itself through a discursive process. . . . An exciting read for students, professionals as well as academics interested in the fields of fashion, media, blogging, digital transformation and creative work more generally. --LSE Review of Books

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Rosie Findlay is a lecturer in cultural and historical studies at London College of Fashion, University of the Arts London. 

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