Perry's Department Store: A Product Development Simulation

Author:   Rosalie Jackson Regni ,  Karen M. Guthrie
Publisher:   Bloomsbury Publishing PLC
Edition:   with CD-ROM
ISBN:  

9781563673771


Pages:   128
Publication Date:   01 August 2006
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Perry's Department Store: A Product Development Simulation


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Overview

Perry’s Department Store: A Product Development Simulation simulates the product development experience of a buyer or product developer at fictional department store Perry’s, while exposing students to the principles, concepts, knowledge, and skills needed for success in a real-world setting. This project-based text covers the entire process of developing a new line of jeans, from defining the customer to conceptualizing the product line and selecting fabric/trims to completing a specpack. The accompanying CD-ROM provides resources and worksheets to complete the simulation. Instructors, contact your Sales Representative for access to Instructor’s Materials.

Full Product Details

Author:   Rosalie Jackson Regni ,  Karen M. Guthrie
Publisher:   Bloomsbury Publishing PLC
Imprint:   Fairchild Books
Edition:   with CD-ROM
Dimensions:   Width: 21.60cm , Height: 0.70cm , Length: 27.90cm
Weight:   0.524kg
ISBN:  

9781563673771


ISBN 10:   1563673770
Pages:   128
Publication Date:   01 August 2006
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Perry's Department Store's Trading Area Data for Defining the Perry's Customer Industry Research Theme and/or Inspiration Board Presentations Design and Concept Board Presentation Specifications Blank Work Sheets

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Author Information

Karen M. Guthrie and Rose J. Regni teach at Virginia Commonwealth University

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