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OverviewPerry’s Department Store: A Product Development Simulation simulates the product development experience of a buyer or product developer at fictional department store Perry’s, while exposing students to the principles, concepts, knowledge, and skills needed for success in a real-world setting. This project-based text covers the entire process of developing a new line of jeans, from defining the customer to conceptualizing the product line and selecting fabric/trims to completing a specpack. The accompanying CD-ROM provides resources and worksheets to complete the simulation. Instructors, contact your Sales Representative for access to Instructor’s Materials. Full Product DetailsAuthor: Rosalie Jackson Regni , Karen M. GuthriePublisher: Bloomsbury Publishing PLC Imprint: Fairchild Books Edition: with CD-ROM Dimensions: Width: 21.60cm , Height: 0.70cm , Length: 27.90cm Weight: 0.524kg ISBN: 9781563673771ISBN 10: 1563673770 Pages: 128 Publication Date: 01 August 2006 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of ContentsPerry's Department Store's Trading Area Data for Defining the Perry's Customer Industry Research Theme and/or Inspiration Board Presentations Design and Concept Board Presentation Specifications Blank Work SheetsReviewsAuthor InformationKaren M. Guthrie and Rose J. Regni teach at Virginia Commonwealth University Tab Content 6Author Website:Countries AvailableAll regions |