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OverviewSocial and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone. People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike, Amazon, M&S and Walmart. With plenty of comments from industry insiders, it's essential reading for CEOs and business managers who are searching for new ways to create value, to make sense of business in a rapidly shifting landscape, and to deliver profitable growth whilst also doing ""the right thing"". Full Product DetailsAuthor: Peter FiskPublisher: Kogan Page Ltd Imprint: Kogan Page Ltd Dimensions: Width: 16.40cm , Height: 1.90cm , Length: 24.10cm Weight: 0.540kg ISBN: 9780749454111ISBN 10: 0749454113 Pages: 240 Publication Date: 03 February 2010 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsThis timely book forces you to reject many of the business conventions that created pass success. It encourages you to take new perspectives, find new solutions and consider new measures of performance. Quality World 20110201 People, Planet, Profit is topical and clever, striking the balance between information and readability and the practical resource it sets out to be. Thank you to Peter Fisk for this timely handbook -- Clare Wright Edge 20110704 this is a stimulating book, and a worrying one too. peter fisk discusses the potentially disastrous future of our world, both economic and environmental. but is is not too late to do something to halt the slide - just. so welcome the dawn of a new business world. it's time to think and act differently. business executive, august 2010 This timely book forces you to reject many of the business conventions that created pass success. It encourages you to take new perspectives, find new solutions and consider new measures of performance. Quality World 20110201 People, Planet, Profit is topical and clever, striking the balance between information and readability and the practical resource it sets out to be. Thank you to Peter Fisk for this timely handbook -- Clare Wright Edge 20110704 This timely book forces you to reject many of the business conventions that created pass success. It encourages you to take new perspectives, find new solutions and consider new measures of performance. Quality World 20110201 People, Planet, Profit is topical and clever, striking the balance between information and readability and the practical resource it sets out to be. Thank you to Peter Fisk for this timely handbook -- Clare Wright Edge 20110704 This is a stimulating book, and a worrying one too. Peter Fisk discusses the potentially disastrous future of our world, both economic and environmental. But is is not too late to do something to halt the slide - just. So welcome the dawn of a new business world. It's time to think and act differently. Business Executive, August 2010 Author InformationPeter Fisk is an experienced strategist and marketer, having spent many years working with blue-chip organizations such as American Express and British Airways, Coca Cola, Marks & Spencer, Discovery, Virgin, Microsoft and Vodafone. He is also the best-selling author of Marketing Genius, and founder of The Genius Works, combining writing and speaking with coaching and advising business leaders in the areas of strategy, marketing, customers, brands and innovation. Tab Content 6Author Website:Countries AvailableAll regions |
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