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Author:   Jimmy Sanderson (Texas Tech University) ,  Jimmy Sanderson (Texas Tech University)
Publisher:   Bloomsbury Publishing Plc
Imprint:   Bloomsbury Academic
Dimensions:   Width: 15.60cm , Height: 2.20cm , Length: 23.20cm
Weight:   0.540kg
ISBN:  

9798765119969

Pages:   280
Publication Date:   08 January 2026
Audience:   College/higher education ,  Primary & secondary/elementary & high school ,  Tertiary & Higher Education ,  Educational: Primary & Secondary
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Preface 1. Background and History Paying College Athletes: How Did We Get to This Point?, Robert Boland and Meagan M. McNeely The Beginnings of Amateurism in College Sports, Krystina Sarff O’Bannon v. NCAA and Name, Image, and Likeness (NIL) Advocacy, Padric Hall Shabazz Napier and Meal Benefits, Sean Pradhan Expanding Athletic Aid and Full Cost-of-Attendance, Krystina Sarff North Carolina, Academic Fraud, and “Fracturing” the Student-Athlete Image, Sayvon Foster College Athletics and Massive Financial Growth, Cindy Lee College Athletics and the Facilities Arms Race, Robert McDermand Athletes Rights Movement, Vincent Pena California State Bill 206 and the Birth of Student-Athlete NIL, Matthew Zimmerman and Ted Kian Alston v. NCAA, Bob Case Dartmouth Men’s Basketball, Rebecca Alt The Impact of College Athletes as Employees, Glenn Houlihan 2. Problems, Controversies, and Solutions Lobbying and the NCAA, Hank DeHay Name, Image, and Likeness (NIL) and Changing Dynamics of Athletes Recruiting, Nicole Butterbaugh The House Settlement, the Evolution of Collectives, and Athlete Marketing, Jacob Roberts Name, Image, and Likeness (NIL) and Athlete Branding, Jimmy Sanderson Name, Image, and Likeness (NIL) and Impacts for Athlete Mental Health, Nicole Butterbaugh Name, Image, and Likeness (NIL) and Athlete Endorsements and Sponsorships, Zack Pedersen Name, Image, and Likeness (NIL) and Impacts in Divisions II and III, Barry Regan Name, Image, and Likeness (NIL) and Impacts in Junior College (JUCO), Adam Cocco Name, Image, and Likeness (NIL) and NCAA Compliance, Eric Kramer Name, Image, and Likeness (NIL) and Institutional Conflicts, John Fortunato Name, Image, and Likeness (NIL), Sponsorships, and College Sports Video Games, Johnathan Anderson Name, Image, and Likeness (NIL) and Title IX Implications, Katie Brown and Kaitlynn Pacheco Name, Image, and Likeness (NIL) and Impacts on International College Athletes, E. Su Jara-Pazmino, Emily M. Newell, and Simon M. Pack Name, Image, and Likeness (NIL) and Impacts on High School and Youth Sports, Scott Grant 3. Perspectives Battling in Court with the NCAA over NIL, Robert Boland and Diana J. Florence Paying College Athletes: A Non-Revenue Sport Coach’s Perspective, Julie Mata Go Pro, Lose Money? Common Sense Media Discourse and Caitlin Clark, Kate Lavelle Paying College Athletes and Mental Health, Jess Brougham Name, Image, and Likeness (NIL) and College Football Recruiting, Benjamin Burroughs and Matthew Eichner The Future of the College Sports Industry Through the Lens of Athlete Labor, Ellen J. Staurowsky 4. Profiles People Charlie Baker (1956–), Kyle King Walter Byers (1922–2015), Hank DeHay Kain Colter (1990–), Rebecca Alt Ray Dennison (1939–55) and Kent Waldrep (1954–2022), John Llewellyn Olivia Dunne (2002–), Jimmy Sanderson Mark Emmert (1952–), Michaela Kourmolis and Benjamin Wyatt Ed O’Bannon (1972–), Ben Goss Bryce Underwood (2007–), Jimmy Sanderson Organizations College Athletes Players Association, Johnny Capra INFLCR, Christie Kleinmann National Collegiate Athletic Association, Rob Hardin Opendorse, Kristen Lagerstrom United States Supreme Court, Bob Case 5. Documents Congressional Hearing on Stipends for Student-Athletes, 1994 -Comments from Chairwoman Cardiss Collins, Illinois -Comments from Jo and J. E. Miller, Organization for Understanding and Reform Edward O’ Bannon et al. v. National Collegiate Athletic Association et al., 2014 -Comments from NCAA President Mark Emmert -Comments from Big 10 Conference Commissioner Jim Delaney Senate Hearing on NCAA and Athlete Rights, 2021 -Comments from Gonzaga Men’s Basketball Head Coach Mark Few -Comments from ESPN College Football Analyst Rod Gilmore -Comments from Ramogi Huga, Executive Director of the National College Players Association -Comments from Michael McCann, Professor of Law and Sports Entertainment, University of New Hampshire, Franklin Pierce School of Law -Comments from Cami March, Washington State University Women’s Golf Captain Congressional Hearings on NIL, 2024 -Comments from NCAA President Charlie Baker -Comments from Meredith Page, Radford University Women’s Volleyball Player 6. Resources Articles Books Websites 7. Chronology Glossary About the Editor and Contributors Index

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Author Information

Jimmy Sanderson is Associate Professor and Sport Management Program Director in the Department of Kinesiology and Sport Management at Texas Tech University, USA. His research centers on social media and its influence in sport, along with health and family issues in sport.

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