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OverviewThis study of visitor behavior in educational exhibitions includes an easy-to-use method for assessing the impact of exhibitions by examining the amount of time visitors spend in exhibits and where they pay attention. The author discusses a database that tracks the length of time people spend in exhibitions and where they stop, defines variables, and presents two new indexes for comparing visitor use of exhibitions. Case studies show how the indexes have been used to evaluate and improve the effectiveness of exhibitions. Full Product DetailsAuthor: Beverly SerrellPublisher: American Association of Museums Imprint: American Association of Museums Dimensions: Width: 21.60cm , Height: 1.60cm , Length: 27.80cm Weight: 0.708kg ISBN: 9780931201462ISBN 10: 0931201462 Pages: 220 Publication Date: 01 March 1998 Audience: General/trade , General Format: Paperback Publisher's Status: Out of Print Availability: Awaiting stock Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |