Overview

The Internet provides the infrastructure for a multi-trillion dollar, rapidly growing economy and the costs of intellectual property crime are enormous. With two-thirds of the global population online, brand protection is no longer just an option for corporations.Patterns in Brand Monitoring considers the ways in which a scientific approach can be applied to the analysis of brand protection data, essential for filtering and prioritizing the results and yielding insights into trends and patterns in infringement activity. Throughout the book, technical definitions and formulations of key ideas are presented in information boxes and are illustrated by the use of real case studies. The book is of relevance to stakeholders responsible for brand protection, intellectual property management, marketing or digital services in any organization, and to anyone with a general interest in the industry. It illustrates how an effective analysis approach can build efficiencies into a brand protection program, provide guidance on areas of focus, and demonstrate return on investment.

Full Product Details

9781637427521

Table of Contents

Reviews

A must-read for professionals with an interest in, and responsibility for, the field of brand protection strategy, particularly in terms of rationalizing the financial return on investment and impact on brand value from such activities.--Bryn Anderson ACA, Valuation Director, Valuation Consulting David's unrivaled experience and knowledge provides a unique insight into brand monitoring. Using tried and tested methods, but also adapting to new challenges to find infringing or counterfeit content, this book is a must-read for anyone wanting to learn about how to find that key web page of interest.--Mo Ali, Brand Protection Expert, Obviously Patterns in Brand Monitoring looks at the challenges the internet poses to IP rights owners as well as the means to address them. A very popular topic these days, but David Barnett provides a level of detailed analysis that I have never seen before which elevates the conversation to a whole other level. Essential reading for anyone attempting to protect IP, or just interested in learning more about this fascinating subject--an outstanding piece of work.--Charlie Abrahams, Brand Protection Veteran and Market Commentator

Author Information

David N. Barnett is an expert online brand protection consultant and analyst. He was born in London in 1976 and is a graduate of the University of Cambridge. He has 20 years' experience in the online brand protection industry, serving clients across a range of sectors and industries. Since 2023 he has been working as Brand Protection Strategist at Stobbs, a brand advisory consultancy and legal service provider. David is an experienced thought leader, with an extensive portfolio of articles and experience of speaking at industry events and is also author of Brand Protection in the Online World, published December 2016.

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