Overview

In response to public libraries’ interest in proactive marketing of their programs, services, and collections, a variety of new products have been introduced. Each takes a different approach in providing libraries with sophisticated tools to support marketing campaigns or other initiatives to strengthen engagement with their communities. Many involve harvesting data and producing analytics and visualizations that aim to provide insight into the strategic performance of the library and the effectiveness of its marketing efforts.

Full Product Details

Author:   Marshall Breeding
Publisher:   American Library Association
Imprint:   ALA Editions
Dimensions:   Width: 21.60cm , Height: 0.80cm , Length: 27.90cm
Weight:   0.062kg
ISBN:  

9780838938195

ISBN 10:   0838938191
Pages:   48
Publication Date:   02 March 2022
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Not yet available  
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

Chapter 1 – Introduction: Technologies Supporting Library Marketing and Outreach Chapter 2 – Making Contact General or Topical Newsletters Modular Content Segmentation The Role of the Integrated Library System ILS Patron Records: Core Data for Patron Interactions Security: Comprehensive Encryption Patron Data Sources Patron Registration Communication Channels Library Use and Performance Data Chapter 3 – Privacy Concerns Storage and Transmission Data Collection and Retention Chapter 4 – Assembling a Patron Engagement Ecosystem Vendor Products to Support Outreach and Marketing Major Products Notes Chapter 5 – Additional Resources Additional Resources on Library Marketing Related Articles by the Author

Reviews

Author Information

"Marshall Breeding is an independent consultant, speaker, and author. He is the creator and editor of the Library Technology Guides website, editor of Smart Libraries Newsletter, and a columnist for Computers in Libraries. He has authored the annual ""Automation Marketplace"" feature published most recently in American Libraries. He has also edited or authored several books, including Cloud Computing for Libraries. Formerly the director for innovative technology and research for the Vanderbilt University Library, he regularly teaches workshops and gives presentations internationally at library conferences."

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