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OverviewThis book examines how we design and deliver health communication messages relating to outbreaks, epidemics, and pandemics. We have experienced major changes to how the public receives and searches for information about health crises over the last twelve decades with the ongoing shift from text/broadcast-based to digital messaging and social media. Both health theories and practices are examined as it applies to testing, tracking, hoarding, therapeutics, and vaccines with case studies. Challenges to communicate about health to diverse audiences (including the science illiterate) and across (both Western and developing economies) have been complicated by politics, norms and mores, personal heuristics, and biases, such as mortality salience, news avoidance, and quarantine fatigue. Issues of economic development and land use, trade and transportation, and even climate change have increased the exposure of human populations to infectious diseases making risk and resilience more pressing. The book has been designed to support health communicators and public health management professionals, students, and interested stakeholders and university libraries. Full Product DetailsAuthor: David M. BerubePublisher: Springer Nature Switzerland AG Imprint: Springer Nature Switzerland AG Edition: 1st ed. 2021 Weight: 0.755kg ISBN: 9783030773465ISBN 10: 3030773469 Pages: 401 Publication Date: 09 August 2022 Audience: Professional and scholarly , College/higher education , Professional & Vocational , Undergraduate Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsSection 1 – History of Pandemic CommunicationSection 2 – Pandemic Communication Modes Section 3 – Health and Pandemic Communication Models. Section 4 – Communication Challenges. Section 5 – Communication Multipliers: Why this will only get worse! Section 6 – Safety and Precaution Communication Section 7 – Communication Case StudiesReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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