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OverviewThis work supplies a concrete definition of Corporate Public Discourse, an idea that has always lacked true character. It explores how leading corporations use their own special language to define their cultures. The authors take this language, once considered a mere embellishment of speech, and use it to explore the inner workings of world-renowned organizations. This book bridges the gap between organizational studies and linguistics by analyzing the communications of today's top companies. The book describes a weekly Saturday morning meeting at Wal-Mart, evaluates IBM's commitment to success, and looks into the social role of high-caliber CEOs. Broken into seven parts, including management, media, and analysis, the study efficiently frames the importance of corporate communication. Full Product DetailsAuthor: Renata Fox , John FoxPublisher: Bloomsbury Publishing Plc Imprint: Praeger Publishers Inc Weight: 0.499kg ISBN: 9781567206050ISBN 10: 1567206050 Pages: 240 Publication Date: 30 October 2004 Recommended Age: From 7 to 17 years Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsForeword Acknowledgments Introduction Defining a Research Perspective The Corporation Corporate Public Discourse Corporate Ideology CPD's Nomenclature Capital Corporate Management The Corporate Management Discourse Community A Disclosure of Power A Disclosure of Leadership A Disclosure of Social Position Media od CPD Writing Media and Audiences Quantitative Analysis Five CPD Default Genres Five Corporate Web-Pages Specific Research Perspectives The Corporate Metaphor Globalization Gender The CEO's Media Interview Promotionalization of CPD Postscript Adjourning the Exploration Glossary Sources of Text Samples Bibliography Subject Index Author IndexReviews?If....[y]ou are studying how corporations and their CEOs are able to exert power, often in constructive and positive ways, through language embedded in common business processes and tools, then the book is a valuable find. Simply put, the value of the work is more obvious in a university than a boardroom....[O]rganization discourse: A language-ideology-power perspective is a solid academic study and a less sturdy practitioner's handbook. It does, however, lend value to either type of work. For what it lacks in expansiveness it makes up in striking insights.?-Technical Communication If....[y]ou are studying how corporations and their CEOs are able to exert power, often in constructive and positive ways, through language embedded in common business processes and tools, then the book is a valuable find. Simply put, the value of the work is more obvious in a university than a boardroom....[O]rganization discourse: A language-ideology-power perspective is a solid academic study and a less sturdy practitioner's handbook. It does, however, lend value to either type of work. For what it lacks in expansiveness it makes up in striking insights. -Technical Communication To describe the discourse of corporations and their employees, the authors draw on theoretical linguistics, sociolinguistics, critical discourse studies, the theory of ideology, the ethnography of communication and media and organizational studies. They then develop a theory of discourse from a language-ideology-power perspective, which they apply to specific examples, such as IBM and Shell. They also discuss the adaptation of corporate discourse to issues of globalization and gender. -Reference & Research Book News If....�y�ou are studying how corporations and their CEOs are able to exert power, often in constructive and positive ways, through language embedded in common business processes and tools, then the book is a valuable find. Simply put, the value of the work is more obvious in a university than a boardroom....�O�rganization discourse: A language-ideology-power perspective is a solid academic study and a less sturdy practitioner's handbook. It does, however, lend value to either type of work. For what it lacks in expansiveness it makes up in striking insights. -Technical Communication ?To describe the discourse of corporations and their employees, the authors draw on theoretical linguistics, sociolinguistics, critical discourse studies, the theory of ideology, the ethnography of communication and media and organizational studies. They then develop a theory of discourse from a language-ideology-power perspective, which they apply to specific examples, such as IBM and Shell. They also discuss the adaptation of corporate discourse to issues of globalization and gender.?-Reference & Research Book News ?If....[y]ou are studying how corporations and their CEOs are able to exert power, often in constructive and positive ways, through language embedded in common business processes and tools, then the book is a valuable find. Simply put, the value of the work is more obvious in a university than a boardroom....[O]rganization discourse: A language-ideology-power perspective is a solid academic study and a less sturdy practitioner's handbook. It does, however, lend value to either type of work. For what it lacks in expansiveness it makes up in striking insights.?-Technical Communication Author InformationRENATA FOX is Associate Professor at the University of Rijeka, Croatia, where she teaches English, German, and Business Communication. JOHN FOX holds a doctoral degree in communication and media and has taught English at a number of universities. 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