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OverviewTim Posselt investigates the factors leading to organizational competence for servitization - a key strategic alternative in times of digitalization and globalization -, and analyses the transformation process servitizing firms undergo. He explores the issue through conceptual research and case studies, and identifies the ability to access and leverage customer knowledge as the foundation of successful servitization. The findings provide valuable insight for managers looking to strengthen their service business, and add to literature on servitization and service-dominant logic. Full Product DetailsAuthor: Tim PosseltPublisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Imprint: Springer Gabler Edition: 1st ed. 2018 Weight: 3.999kg ISBN: 9783658200954ISBN 10: 3658200952 Pages: 286 Publication Date: 23 November 2017 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationDr. Tim Posselt received his PhD in economic sciences from the Friedrich-Alexander-University of Erlangen-Nuremberg. He is head of a research group at the Fraunhofer Center for Applied Research on Supply Chain Services in Nuremberg, focusing on business transformation for the digital age. Tab Content 6Author Website:Countries AvailableAll regions |