Overview

Full Product Details

Author:   David Campbell
Publisher:   Taylor & Francis Ltd
Imprint:   Butterworth-Heinemann Ltd
Weight:   0.970kg
ISBN:  

9780750627603

ISBN 10:   0750627603
Pages:   448
Publication Date:   17 April 1997
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Awaiting stock  

Table of Contents

Part 1 The internal business environment organisations and organisational theories; organisational and business objectives; non-incorporated organisations; incorporated organisations; other types of organisation; locating a business; culture and control; organisational growth; change in organisations; departments, divisions and structures; accounting and corporate finance; marketing and business products; people in organisations and personnel; operations and manufacturing; operational philosophies. Part 2 the external micro business environment markets - prices and costs; markets - supply and demand; market structures; government and markets; comparing industries and markets. Part 3 the external macro business environment; the political environment.

Reviews

'An excellent book.....good use of learning objectives, questions and potential assignments' Paul Blakey, Lecturer, University College of Warrington

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