Overview

""Who would have thought that a natural food supermarket could have been a financial refuge from the dot-com bust? But it had. Sales of organic food had shot up about 20 percent per year since 1990, reaching $11 billion by 2003 . . . Whole Foods managed to sidestep that fray by focusing on, well, people like me.

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9780156032421

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Reviews

With one eye on organic foods past and one eye cast on its future, Samuel Fromartz has a comprehensive vision of an industry at a crossroads. Here is a voice that reminds us of our power as consumers. Anyone reading Organic, Inc. will be inspired to put his money where his mouth is. -- Dan Barber, chef/owner of Blue Hill and Blue Hill at Stone Barns In Organic, Inc., Samuel Fromartz gives us a uniquely American story-the emergence of Big Organics from humble origins in small, counterculture farms. Fromartz writes with the passion of an organic partisan but his account of the pros and cons of Organics, Big and Small, is unusually balanced, honest, and compelling. -- Marion Nestle, author of Food Politics PRAISE FOR ORGANIC, INC. Fromartz does an excellent job of investigating consumer behavior and the trends that have permanently changed the food landscape. SAN FRANCISCO CHRONICLE Revealing . . . Fromartz gives us a handy tool for educating ourselves. FAST COMPANY MAGAZINE In Organic, Inc., Samuel Fromartz gives us a uniquely American story--the emergence of Big Organics from humble origins in small, counterculture farms. Fromartz writes with the passion of an organic partisan but his account of the pros and cons of Organics, Big and Small, is unusually balanced, honest, and compelling. --Marion Nestle, author of Food Politics Sam Fromartz has the ability to transform an important subject into an interesting one, as he does with this vivid, vital book, Organic, Inc. No, it's not a new wave or diet book. It's a book that will alter the way we think about what we eat and the business forces that shape what we eat. --Ken Auletta With one eye on organic food's past and one eye cast on its future, Samuel Fromartz has a comprehensive vision of an industry at a crossroads. Here is a voice that reminds us of our power as consumers. Anyone reading Organic, Inc. will be inspired to put his money where his mouth is. --Dan Barber, chef/owner of Blue Hill and Blue Hill at Stone Barns PRAISE FOR ORGANIC, INC. Fromartz does an excellent job of investigating consumer behavior and the trends that have permanently changed the food landscape. --SAN FRANCISCO CHRONICLE Revealing . . . Fromartz gives us a handy tool for educating ourselves. --FAST COMPANY MAGAZINE With one eye on organic food s past and one eye cast on its future, Samuel Fromartz has a comprehensive vision of an industry at a crossroads. Here is a voice that reminds us of our power as consumers. Anyone reading Organic, Inc. will be inspired to put his money where his mouth is. --Dan Barber, chef/owner of Blue Hill and Blue Hill at Stone Barns PRAISE FOR ORGANIC, INC. Fromartz does an excellent job of investigating consumer behavior and the trends that have permanently changed the food landscape. SAN FRANCISCO CHRONICLE Revealing . . . Fromartz gives us a handy tool for educating ourselves. FAST COMPANY MAGAZINE PRAISE FOR ORGANIC, INC. Fromartz does an excellent job of investigating consumer behavior and the trends that have permanently changed the food landscape. SAN FRANCISCO CHRONICLE Revealing . . . Fromartz gives us a handy tool for educating ourselves. FAST COMPANY MAGAZINE In Organic, Inc., Samuel Fromartz gives us a uniquely American story the emergence of Big Organics from humble origins in small, counterculture farms. Fromartz writes with the passion of an organic partisan but his account of the pros and cons of Organics, Big and Small, is unusually balanced, honest, and compelling. --Marion Nestle, author of Food Politics In Organic, Inc. , Samuel Fromartz gives us a uniquely American story--the emergence of Big Organics from humble origins in small, counterculture farms. Fromartz writes with the passion of an organic partisan but his account of the pros and cons of Organics, Big and Small, is unusually balanced, honest, and compelling. --Marion Nestle, author of Food Politics In Organic, Inc. , Samuel Fromartz gives us a uniquely American story--the emergence of Big Organics from humble origins in small, counterculture farms. Fromartz writes with the passion of an organic partisan but his account of the pros and cons of Organics, Big and Small, is unusually balanced, honest, and compelling. --Marion Nestle, author of Food Politics With one eye on organic food's past and one eye cast on its future, Samuel Fromartz has a comprehensive vision of an industry at a crossroads. Here is a voice that reminds us of our power as consumers. Anyone reading Organic, Inc. will be inspired to put his money where his mouth is. --Dan Barber, chef/owner of Blue Hill and Blue Hill at Stone Barns

In Organic, Inc., Samuel Fromartz gives us a uniquely American story-the emergence of Big Organics from humble origins in small, counterculture farms. Fromartz writes with the passion of an organic partisan but his account of the pros and cons of Organics, Big and Small, is unusually balanced, honest, and compelling. -- Marion Nestle, author of Food Politics

With one eye on organic food&#8217;s past and one eye cast on its future, Samuel Fromartz has a comprehensive vision of an industry at a crossroads. Here is a voice that reminds us of our power as consumers. Anyone reading Organic, Inc. will be inspired to put his money where his mouth is. <br>--Dan Barber, chef/owner of Blue Hill and Blue Hill at Stone Barns

With one eye on organic foods past and one eye cast on its future, Samuel Fromartz has a comprehensive vision of an industry at a crossroads. Here is a voice that reminds us of our power as consumers. Anyone reading Organic, Inc. will be inspired to put his money where his mouth is. -- Dan Barber, chef/owner of Blue Hill and Blue Hill at Stone Barns In Organic, Inc., Samuel Fromartz gives us a uniquely American story-the emergence of Big Organics from humble origins in small, counterculture farms. Fromartz writes with the passion of an organic partisan but his account of the pros and cons of Organics, Big and Small, is unusually balanced, honest, and compelling. -- Marion Nestle, author of Food Politics PRAISE FOR ORGANIC, INC. Fromartz does an excellent job of investigating consumer behavior and the trends that have permanently changed the food landscape. SAN FRANCISCO CHRONICLE Revealing . . . Fromartz gives us a handy tool for educating ourselves. FAST COMPANY MAGAZINE In Organic, Inc., Samuel Fromartz gives us a uniquely American story the emergence of Big Organics from humble origins in small, counterculture farms. Fromartz writes with the passion of an organic partisan but his account of the pros and cons of Organics, Big and Small, is unusually balanced, honest, and compelling. --Marion Nestle, author of Food Politics Sam Fromartz has the ability to transform an important subject into an interesting one, as he does with this vivid, vital book, Organic, Inc. No, it's not a new wave or diet book. It's a book that will alter the way we think about what we eat and the business forces that shape what we eat. --Ken Auletta With one eye on organic food s past and one eye cast on its future, Samuel Fromartz has a comprehensive vision of an industry at a crossroads. Here is a voice that reminds us of our power as consumers. Anyone reading Organic, Inc. will be inspired to put his money where his mouth is. --Dan Barber, chef/owner of Blue Hill and Blue Hill at Stone Barns PRAISE FOR ORGANIC, INC. Fromartz does an excellent job of investigating consumer behavior and the trends that have permanently changed the food landscape. SAN FRANCISCO CHRONICLE Revealing . . . Fromartz gives us a handy tool for educating ourselves. FAST COMPANY MAGAZINE PRAISE FOR ORGANIC, INC. Fromartz does an excellent job of investigating consumer behavior and the trends that have permanently changed the food landscape. SAN FRANCISCO CHRONICLE Revealing . . . Fromartz gives us a handy tool for educating ourselves. FAST COMPANY MAGAZINE In Organic, Inc., Samuel Fromartz gives us a uniquely American story the emergence of Big Organics from humble origins in small, counterculture farms. Fromartz writes with the passion of an organic partisan but his account of the pros and cons of Organics, Big and Small, is unusually balanced, honest, and compelling. --Marion Nestle, author of Food Politics In Organic, Inc. , Samuel Fromartz gives us a uniquely American story--the emergence of Big Organics from humble origins in small, counterculture farms. Fromartz writes with the passion of an organic partisan but his account of the pros and cons of Organics, Big and Small, is unusually balanced, honest, and compelling.--Marion Nestle, author of Food Politics With one eye on organic food's past and one eye cast on its future, Samuel Fromartz has a comprehensive vision of an industry at a crossroads. Here is a voice that reminds us of our power as consumers. Anyone reading Organic, Inc. will be inspired to put his money where his mouth is. --Dan Barber, chef/owner of Blue Hill and Blue Hill at Stone Barns In Organic, Inc. , Samuel Fromartz gives us a uniquely American story--the emergence of Big Organics from humble origins in small, counterculture farms. Fromartz writes with the passion of an organic partisan but his account of the pros and cons of Organics, Big and Small, is unusually balanced, honest, and compelling.--Marion Nestle, author of Food Politics With one eye on organic food's past and one eye cast on its future, Samuel Fromartz has a comprehensive vision of an industry at a crossroads. Here is a voice that reminds us of our power as consumers. Anyone reading Organic, Inc. will be inspired to put his money where his mouth is. --Dan Barber, chef/owner of Blue Hill and Blue Hill at Stone Barns

Author Information

SAMUEL FROMARTZ is a business journalist whose work has appeared in Inc., Fortune Small Business, Business Week, the New York Times, and other publications. A recreational cook, he lives in Washington, D.C.

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