Overview

Full Product Details

Author:   Erin Hanna
Publisher:   Rutgers University Press
Imprint:   Rutgers University Press
Dimensions:   Width: 15.20cm , Height: 2.00cm , Length: 22.90cm
Weight:   0.426kg
ISBN:  

9780813594705

ISBN 10:   0813594707
Pages:   300
Publication Date:   13 December 2019
Recommended Age:   From 16 to 99 years
Audience:   General/trade ,  College/higher education ,  Professional and scholarly ,  General ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Contents Introduction: The San Diego Comic-Con and the Limits of Exclusivity       1          Origin Stories: Comic-Con and the Future of All Media                     2          The Liminality of the Line and the Place of Fans at Comic-Con       3          Manufacturing “Hall H Hysteria:” Hollywood and Comic-Con 4          Ret(ail)con: From Dealers’ Room to Exhibit Hall Conclusion: From Franchise Wars to Fry Fans: Comic-Con Anywhere Acknowledgments Notes Bibliography   Index  

Reviews

This is an important book for fan studies and beyond. Not only a brilliant exploration of Comic-Con's history and place in contemporary culture, it also takes seriously aspects of this experience that have been under-researched. What are the meanings and values of waiting in line? How does Hall H operate? And how have licensees become so central to the event? Assessing fans' liminal positioning, Erin Hanna acutely theorises 'exclusivity' and its (re)configurations. Start the queue here - this is a must-read for anyone interested in aspirational and affective labor, as well as Hollywood's attempts to build cultural capital for its blockbusters. --Matt Hills author of Fan Cultures and Doctor Who: The Unfolding Event This exciting, well-researched book situates Comic-Con within the confluence of fandom, industry, and convergence. Erin Hanna expertly reveals how industry efforts to generate publicity for major media brands hinge on the production of exclusivity for a select number of fans. --Derek Johnson author of Media Franchising: Creative License and Collaboration in the Culture Industries

Author Information

ERIN HANNA is an assistant professor of cinema studies at the University of Oregon in Eugene.  

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions