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OverviewFull Product DetailsAuthor: Erin HannaPublisher: Rutgers University Press Imprint: Rutgers University Press Dimensions: Width: 15.20cm , Height: 2.00cm , Length: 22.90cm Weight: 0.472kg ISBN: 9780813594712ISBN 10: 0813594715 Pages: 300 Publication Date: 13 December 2019 Recommended Age: From 16 to 99 years Audience: General/trade , College/higher education , Professional and scholarly , General , Tertiary & Higher Education Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsContents Introduction: The San Diego Comic-Con and the Limits of Exclusivity 1 Origin Stories: Comic-Con and the Future of All Media 2 The Liminality of the Line and the Place of Fans at Comic-Con 3 Manufacturing “Hall H Hysteria:” Hollywood and Comic-Con 4 Ret(ail)con: From Dealers’ Room to Exhibit Hall Conclusion: From Franchise Wars to Fry Fans: Comic-Con Anywhere Acknowledgments Notes Bibliography IndexReviewsThis is an important book for fan studies and beyond. Not only a brilliant exploration of Comic-Con's history and place in contemporary culture, it also takes seriously aspects of this experience that have been under-researched. What are the meanings and values of waiting in line? How does Hall H operate? And how have licensees become so central to the event? Assessing fans' liminal positioning, Erin Hanna acutely theorises 'exclusivity' and its (re)configurations. Start the queue here - this is a must-read for anyone interested in aspirational and affective labor, as well as Hollywood's attempts to build cultural capital for its blockbusters. --Matt Hills author of Fan Cultures and Doctor Who: The Unfolding Event This exciting, well-researched book situates Comic-Con within the confluence of fandom, industry, and convergence. Erin Hanna expertly reveals how industry efforts to generate publicity for major media brands hinge on the production of exclusivity for a select number of fans. --Derek Johnson author of Media Franchising: Creative License and Collaboration in the Culture Industries Author InformationERIN HANNA is an assistant professor of cinema studies at the University of Oregon in Eugene. Tab Content 6Author Website:Countries AvailableAll regions |