Free Delivery Over $100
|
|
|||
|
||||
OverviewThis book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies. In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages companies go through in adopting such co-created solutions. As such, the work appeals for both its academic scope and practical reach. Full Product DetailsAuthor: Christoph W. KünnePublisher: Springer International Publishing AG Imprint: Springer International Publishing AG Edition: 2018 ed. Dimensions: Width: 15.50cm , Height: 1.60cm , Length: 23.50cm Weight: 4.912kg ISBN: 9783319511238ISBN 10: 3319511238 Pages: 224 Publication Date: 29 September 2017 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsIntroduction.- Theoretical Framework.- Empirical Study 1: Identifying Online Innovation Intermediaries in Healthcare.- Empirical Study 2: Exploring Online Innovation Intermediaries in Healthcare.- Chapter V - Empirical Study 3: Organizational Adoption of User Innovation Inputs.- Discussion and Conclusion.ReviewsAuthor InformationDr. Christoph W. Künne received his PhD in economic sciences from the Friedrich-Alexander-University of Erlangen-Nuremberg, where he was a research associate at the Chair of Information Systems I, especially Innovation & Value Creation (Prof. Dr. Kathrin M. Möslein). Tab Content 6Author Website:Countries AvailableAll regions |
||||
