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OverviewThe study, ""Online Adverting and Patronage of Goods and Services in Benue State of Nigeria"" broadly sought to assess online adverting and the patronage of goods and services among people of Benue State, Nigeria. The study employed qualitative approach and used the questionnaire as instrument of data collection. The study revealed that most respondents believe online advertising significantly influences consumer brand awareness in Benue State, though some disagree or remain undecided. Facebook emerged as the most popular platform for purchasing goods and services, with concerns about fraud, mistrust, and substandard products being notable negative effects of online advertising. Overall, the study found a high level of patronage and influence of online advertising in Benue State. The National Broadcasting Commission (NBC) and the Advertising Regulatory Council of Nigeria (ARCON) should regulate online advertising platforms that allow marketers to target specific demographics and interest by also creating awareness of online goods and services among people. Full Product DetailsAuthor: Iorlumun Tarlumun , Stephen Lumunnen Aondoakura , Joy Kashimana JuguPublisher: LAP Lambert Academic Publishing Imprint: LAP Lambert Academic Publishing Dimensions: Width: 15.20cm , Height: 0.50cm , Length: 22.90cm Weight: 0.136kg ISBN: 9786208010751ISBN 10: 6208010756 Pages: 84 Publication Date: 13 August 2024 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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