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OverviewAmazon’s business model is deceptively simple: Make online shopping so easy and convenient that customers won’t think twice. It almost can be summed up by the button on every page: “Buy now with one click.” Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the founder and CEO, whose unique combination of character traits and business strategy has driven Amazon to the top of the online retail world. Richard Brandt charts Bezos’s rise from computer nerd to world-changing entrepreneur. Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon’s ongoing evolution is a case study in how to reinvent an entire industry, and one that businesses today ignore at their peril. Full Product DetailsAuthor: Richard L. BrandtPublisher: Penguin Putnam Inc Imprint: Portfolio Dimensions: Width: 12.70cm , Height: 1.50cm , Length: 17.80cm Weight: 0.164kg ISBN: 9781591845850ISBN 10: 1591845858 Pages: 240 Publication Date: 31 December 2012 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsRichard Brandt compellingly profiles one of the greatest Internet executives of the era. --Stephen Leeb, author of The Oil Factor and Red Alert Brandt is an award-winning magazine writer and he has the classic U.S. journalist's approach--meticulously researched and with breathless, pithy commentary . . . a good story well told. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it--just like shopping on Amazon. --Management Today Richard Brandt compellingly profiles one of the greatest Internet executives of the era. Stephen Leeb, author of The Oil Factor and Red Alert Brandt is an award-winning magazine writer and he has the classic U.S. journalist s approach meticulously researched and with breathless, pithy commentary . . . a good story well told. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it just like shopping on Amazon. Management Today Richard Brandt compellingly profiles one of the greatest Internet executives of the era. <br> --Stephen Leeb, author of The Oil Factor and Red Alert <br><br> Brandt is an award-winning magazine writer and he has the classic U.S. journalist's approach--meticulously researched and with breathless, pithy commentary . . . a good story well told. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it--just like shopping on Amazon. <br> --Management Today <br> Richard Brandt compellingly profiles one of the greatest Internet executives of the era. <b>Stephen Leeb</b>, author of <i>The Oil Factor</i> and <i>Red Alert</i> Brandt is an award-winning magazine writer and he has the classic U.S. journalist s approach meticulously researched and with breathless, pithy commentary . . . a good story well told. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it just like shopping on Amazon. <i><b> Management Today</b></i> Richard Brandt compellingly profiles one of the greatest Internet executives of the era. -Stephen Leeb, author of The Oil Factor and Red Alert Brandt is an award-winning magazine writer and he has the classic U.S. journalist's approach-meticulously researched and with breathless, pithy commentary . . . a good story well told. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it-just like shopping on Amazon. -Management Today “Richard Brandt compellingly profiles one of the greatest Internet executives of the era.” —Stephen Leeb, author of The Oil Factor and Red Alert “Brandt is an award-winning magazine writer and he has the classic U.S. journalist’s approach—meticulously researched and with breathless, pithy commentary . . . a good story well told. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it—just like shopping on Amazon.” —Management Today Author InformationRichard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco. Visit richardbrandt.com Tab Content 6Author Website:Countries AvailableAll regions |
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