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9781626342804

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Andrea Simon, Andi, is a corporate anthropologist who specializes in working with organizations that need or want to change. Her company, Simon Associates Management Consultants (SAMC), applies the theories, methods, and tools of corporate anthropology and ethnographic research to businesses and not-for-profit organizations. Dr. Simon formed SAMC to help companies and organizations adapt to changing times. Her proprietary ChangeMap(TM) process enables companies to envision a future and then reverse plan to ensure that the vision is achievable.Dr. Simon is a trained practitioner in Blue Ocean Strategy(R) and since 2007, has given over 250 CEO workshops and speeches on the topic and consulted with a wide range of clients to help them redesign their strategies and open new markets. She has appeared on Good Morning America and has been interviewed for TheWashington Post, Business Week, and Forbes, and has written for FierceHealthcare, Executive Street blog, and American Banker. A widely engaged speaker, she has conducted workshops and speeches for Vistage International, TEC, and The Executive Council and has presented keynote speeches and workshops at the National Association of Electrical Distributors, Family Firm Institute, IACC, ABIT, Society for Healthcare Strategy and Market Development, and the Forum for Healthcare Marketing, among others.

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