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OverviewFull Product DetailsAuthor: Arto Lindblom , Matti Kautto , Lasse MitronenPublisher: Springer Nature Switzerland AG Imprint: Palgrave Macmillan ISBN: 9783032097446ISBN 10: 3032097444 Pages: 211 Publication Date: 21 January 2026 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: Not yet available This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release. Table of Contents1. Introduction to the Omnichannel Retail.- 2. Core Principles of Omnichannel Retail.- 3. Begin with Strategic Analyses.- 4. Define Core Strategic Statements.- 5. Make Long Term Strategic Choices.- 6. Choose Your Business Model.- 7. Consider Your Revenue Streams.- 8. Define Who You Servce and What You Promise.- 9. Map Out Channel Options to Enable Customer Encounters.- 10. Manage Your Selected Channels as a Coherent Whole.- 11. Collaborate and Network.- 12. Ensure Resources and Competence.- 13. Measure and Manage with Data.- 14. The Most Common Pitfalls in Omnichannel Retail.- 15. Key Takeaways: Integration and the Big Picture.- 16. The ABCs Of Omnichannel Retail.- 17. Summary.ReviewsAuthor InformationArto Lindblom is Professor of Retailing in the Department of Marketing at the Aalto University School of Business in Finland. He has published a wide range of articles on retailing and marketing related topics in esteemed international journals, as well as written textbooks on retail business. Furthermore, he has been lecturing for more than 15 years on topics such as retail concepts and business models, retail strategy and retail marketing. Matti Kautto is a retail industry expert and holds a Doctorate in Business Administration. He has decades of experience in retail business management within the K Group. Kautto earned his doctorate from Aalto University in 2019 and has co-authored several retail-related publications with Arto Lindblom and Lasse Mitronen. He is also an experienced lecturer in retail management at various universities. Lasse Mitronen is an Adjunct Professor at Tampere University, Finland. He has extensive experience in the retail industry, as well as in international business research and development. Mitronen has published works on topics such as network management, customer relationship management, and strategic leadership in books and academic articles, both domestically and internationally. He is actively involved in executive education and lectures in various leadership training programs. Tab Content 6Author Website:Countries AvailableAll regions |
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