Omni-Channel Retailing: An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments
Author:   Amelie Winters
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   1st ed. 2021
ISBN:  

9783658347062


Pages:   306
Publication Date:   17 August 2021
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Omni-Channel Retailing: An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments


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Author:   Amelie Winters
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer Gabler
Edition:   1st ed. 2021
Weight:   0.435kg
ISBN:  

9783658347062


ISBN 10:   3658347066
Pages:   306
Publication Date:   17 August 2021
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Reciprocity within Major Retail Purchase Channels and their Effects on Overall, Offline and Online Loyalt.- Effects of Perceived Offline-Online and Online-Offline Channel Integration Services.- Importance of Marketing Instruments for Repurchase Intentions in Omni-channel Retailing.

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Author Information

Dr. Amelie Winters received her doctoral degree from the University of Trier, where she worked at the chair for Marketing and Retailing.  

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