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OverviewFull Product DetailsAuthor: Maitland HyslopPublisher: Taylor & Francis Ltd Imprint: Routledge Edition: New edition Weight: 0.907kg ISBN: 9781472416049ISBN 10: 147241604 Pages: 362 Publication Date: 26 February 2014 Audience: College/higher education , General/trade , Tertiary & Higher Education , General Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents1: Introduction and Definition; 2: Obstructive Marketing Origins; 3: Obstructive Marketing Challenges; 4: Context; 5: Risk and Dependency; 6: Asymmetric Warfare; 7: The Effect of the Capital Markets and Sovereign Wealth Funds; 8: Obstructive Marketing and Asymmetric Warfare; 9: Protecting Against Obstructive Marketing; 10: Summary; 11: The FutureReviews'Obstructive Marketing represents a unique and timely addition to the literature relating to marketing, general management and business intelligence. The book is current, well researched and integrates well various subject areas that are often treated in isolation. The author has put in place both an historical and a theoretical framework , and the philosophical insights provided should allow managers and business leaders to gain insights into current strategic issues. The style used is appropriate and will suit well academic researchers and those that are keen to learn more about the challenges and issues that are high up on senior management's agenda. For example, risk and uncertainty, resilience and hardening the organization, and crisis management are covered well. In addition, the many case examples and references cited should assist the reader to link theory and practice, and view the subject from a holistic perspective.'Peter Trim, Senior Lecturer in Management and Director of CAMIS, Birkbeck, University of London, UK Author InformationMaitland Hyslop is Chief Executive of Microdat Limited, Executive Director of the Disaster and Development Centre Online, a Non-Executive Director of EPX Technical Services Limited, Managing Director of Durham Consulting Group, Director of Reiver Marketing Limited and Northumbria Publishing Limited. He has held other senior positions in the public and private sectors and was an Army officer; a paratrooper and logistician with combat and anti-terrorism experience. Maitland has a PhD in Organisational Security, an MSc in International Marketing, an MA in Middle Eastern Studies (Durham) and a BA in Geography (Durham). He is author of Springer’s ’Critical Information Infrastructure: Resilience and Protection’; was a Telecommunications Security Research Fellow at Northumbria University, a Charter Member of Institute of Information Protection (Homeland Security) at Dartmouth, USA and a working group member for the European Network Information and Security Agency. Tab Content 6Author Website:Countries AvailableAll regions |
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