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OverviewOnce a service - any service - is launched, the most important question for service managers becomes: how can we attract more customers, satisfy them and keep them? In other words: how can we best improve our service offer, while optimally using our limited resources? Each of the well-crafted articles in this special issue investigates an innovation related issue in service management, trying to answer this question in one way or another. In answering the question, some authors or author teams clearly have more general and academic ambitions, while others write to directly help decision-makers in a specific service sector to make better service innovation decisions. Full Product DetailsAuthor: Mabel Blades , Mabel BladesPublisher: Emerald Group Publishing Imprint: Emerald Group Publishing ISBN: 9781280510014ISBN 10: 1280510013 Pages: 88 Publication Date: 01 January 2005 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |