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OverviewSusanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of Management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and political context can be transferred to the corporate environment of management accounting. This study contributes to the increasing interest in behavioral economics in the corporate context. Its findings have the potential to impact both academic research and practitioners’ work. Full Product DetailsAuthor: Susanne Rauscher , Annika ZielkePublisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Imprint: Springer Gabler Edition: 1st ed. 2019 Weight: 0.454kg ISBN: 9783658280161ISBN 10: 3658280166 Pages: 130 Publication Date: 25 October 2019 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsThe Concept of Nudging.- Behavioral Impact in Management Accounting.- Qualitative Study – Status Quo in Management Accounting.- Experiment – Effect of Nudges in Management Accounting.- Critical Reflection of the Approach.ReviewsAuthor InformationSusanne Rauscher completed her Bachelor of Science in Business Administration at the University of Mannheim, Germany. Annika Zielke completed her Bachelor of Science in Business Administration at the Goethe University of Frankfurt, Germany. They both obtained their Master of Science in the CEMS International Management Program at the University of Cologne, Germany, and are currently working in the FMCG industry. Tab Content 6Author Website:Countries AvailableAll regions |
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