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9780300262285

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Amusing, enlightening and approachable...The hugely influential Nudge is essential reading. It shows you the template of technocracy. -Alexander Adams, The Critic Few books can be said to have changed the world, but Nudge did. The Final Edition is marvelous: funny, useful, and wise. Daniel Kahneman, #1 New York Times bestselling author of Thinking, Fast and Slow Nudge should be required reading for anyone who aspires to run a country, lead a company, raise a child, or make a choice. It's the gold standard for using behavioral science to guide decisions and policies, and the new edition is even better than the original. Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife Nudge has changed the way we think about both business's and society's biggest problems. The Final Edition is full of new insights and well worth reading. Eric Schmidt, former CEO of Google We used the core principles of Nudge when designing our protocols for resuming play during the pandemic. This new edition provides a refreshed set of practical concepts and strategies to influence decision-making for good. Adam Silver, NBA Commissioner If you've read Nudge and think you fully grasp the concept and its uses, you are mistaken. The new edition significantly deepened my understanding of what nudges are and how they can be employed. It truly is a must-read. Robert Cialdini, New York Times bestselling author of Influence

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Richard H. Thaler, winner of the 2017 Nobel Memorial Prize in Economic Sciences, is the Charles Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago’s Booth School of  Business. Cass R. Sunstein, winner of the Holberg Prize, is the Robert Walmsley University Professor at Harvard University.

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