Overview

Building and maintaining a working band, cover or otherwise, is a lot of work. A ton of work. A ton of hard work. You aren't only required to be a good musician and performer, but a salesperson, a marketer, a promoter, a customer service representative, and more. It isn't always the rock star life you dreamed about. Whether playing music in a cover band is a hobby, something you would like to turn into more than just a hobby or something you are trying to make a full-time career out of, this book is for you. In (Not) Just a Bar Band, I cover branding, the difference between marketing and promotion, social media, your online presence and more. You bring the music, I bring the rest

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9781496182463

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I'm a web designer and marketing consultant by day, and a music fan by night. Serendipity led me to having a number of local bands both as clients and as friends. I realized, in the course of helping these bands build their brand and market and promote themselves, that there were very few resources out there. There is plenty of marketing advice for musicians, but nothing for cover bands. I started a local blog in my home town on a lark. Initially it started as reviews of local bands and bars, with a few tidbits of marketing advice thrown in. It began as something just for fun, but grew into something much larger than just a local blog. NotJustABarBand.com is the spin-off of that first little blog. Please check them out as I add new posts almost every day. Rock on.

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