Overview

NOT Business As Usual is a business book and autobiography, wrapped into one. Matt Danswan, the founder and CEO of Initiate Media, a global Christian media and advertising company, shares his personal story of his business path, and the God lessons learned along the way. Growing up wanting to be a professional surfer, he felt the call away from the ocean to business in his late teens. While there was always the desire to do something for God, certainly being in Christian media was never a desire. However when he entered the Christian marketplace and God unveiled a seeming unattainable, debt-free vision, it was one that caused him to work closely with his Creator to work out how to bring it to pass. NOT Business As Usual is not your textbook-style business book, but rather focused on helping Christians in business - as well as anyone who wants to achieve something great - find the 'God way' for their life. So if you're looking for a different perspective on doing business or life, this book may just change your life. www.mattdanswan.com

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9780995421585

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Reviews

Matt Danswan is man who has displayed determination, resilience, insight and foresight within his professional business career which has enabled him to be successful over many decades, in a number of industries. But his greatest achievements are not the result of business acumen, but of his character. His family, friends and those fortunate to know him are the beneficiaries of his loving, compassionate, empathetic and generous nature. He is a leader in every way. Ward Lucas Senior Pastor of C3 Rozelle, Sydney Australia When going into business or friendships I look for three qualities, honesty, passion and an ability to listen. Matt Danswan carries all these characters plus more! A devoted dad and husband, Matt juggles his love of entrepreneurial visions and his faith and always combines both to create the best outcomes for all! I'm lucky I've experienced both, but will always put my friendship with Matt and his family as a priority! Matt Adamson Former Rugby League International State of Origin representative Fox Sports and Channel 7 TV personality I have known Matt Danswan for more than eight years. In this time I have found him to be a man enriched with passion, commitment and encouragement, with Christ always at the centre of whatever he does. Tim Pascoe Director, Tim Pascoe Photography Matt Danswan, who I have known for 20 years, is not only an entrepreneur of all sorts, but a man that sticks to his guns and shows integrity when wise decisions need to be made under heated circumstances. When you need someone to be on the front line with you in battle, just call on Matt. He will be right by your side. Peter Kelaher, Director, PK Property Byers Agents, Sydney Australia Matthew Danswan, a friend of mine for over 40 years! Throughout our lives he has been an inspiring person with his excellent conversational skills, contagious approach to living and his willingness to become all god has created him to be in every facet of his life. He continues to achieve goals that many just dream. This book will be a great tool for those looking to develop their lives, family and businesses, God's way. Glenn Wysman Friend and Pastor of The Link Church, Sydney Australia NOT Business As Usual perfectly describes Matt Danswan and his approach to life and business. As long as I've known Matt I've seen him display out-of-the-box thinking, mixed with God-seeking wisdom and as a result he and his amazing wife / business partner Nicole have built not only a great business, but also enviable lives. He and Nicole live well balanced, Christ-centered lives and are great examples of Christians who choose to succeed in all they do and be blessings to all they meet. I believe this book will be a great blessing to anyone called into business and those seeking an alternative to the 'cookie cutter' business models employed by most. Christian McCudden Lead Pastor, C3 Noosa If you feel like your work life and your Christian life aren't working together, this is the book to read. Matt's refreshing and inspiring real-life story is an eye opener for today's current and aspiring entrepreneurs, bringing new ideas and how to bring God into your business. I personally feel this book will make a difference in the way you do business. Nick Georgas Director, New York Wing

Author Information

As the Founder and CEO of Initiate Media, one of the world's most influential Christian media companies, I spend most of my days overseeing the team that makes this company happen. Having run my own businesses for the last 20 years I personally know how hard it is to be - and stay - in business. After years of being in business I felt it was time to move up to the second half of my life, and that is in helping others. When you're younger you want to use all the information you have acquired to solely help yourself. However, you get to a stage in life where you have built an amazing bank of information, and you then want to share that information with others. And that's where it is at for me. Everyone needs a hand to get to where they desire. And that is one of my great life passions. I have always loved helping people on our team to have a vision, mentoring them along the way. It's a thrill to see them successful and thriving in their chosen areas. As you read and hear what I have to say, you can do it in the knowledge that I am not just pushing you to levels that I have not been to myself. A CEO role is a major one, and it comes with untold levels of responsibility. So as you hear from me, know that I too have had to overcome many of the things you too have to. I love people. I believe every person has a unique and wonderful calling, and as such my passion is helping people and organizations succeed beyond their wildest dreams. My vision is to see people step outside the comfort zone instead of settling for a mediocre life. We are all only given once shot at life on this earth, so why not make the most of it and achieve all that has been placed within us. My other great passion is my family, including my wife Nicole, who doubles up as the Art Director at Initiate Media, my three children, Morgan, Ava and Hayden (plus our fourth child, which is on the way) and our black Labrador, Lewis.

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