Free Delivery Over $100
|
|
|||
|
||||
OverviewThe book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications. Full Product DetailsAuthor: Marco PichierriPublisher: Springer International Publishing AG Imprint: Palgrave Macmillan Edition: 1st ed. 2023 ISBN: 9783031209130ISBN 10: 3031209133 Pages: 156 Publication Date: 13 March 2024 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationMarco Pichierri is Assistant Professor of Marketing and Business Management at the University of Bari “Aldo Moro” in Bari, Italy. His main research focus is on consumer behavior and advertising effectiveness. His works have been published in several international peer-reviewed journals such as the Journal of Advertising Research, Journal of Business Research, Journal of Interactive Marketing, Marketing Letters, Computers in Human Behavior, Journal of Services Marketing, and Current Issues in Tourism. Tab Content 6Author Website:Countries AvailableAll regions |
||||
