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OverviewStrategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However, there are many actors considered ‘outside’ the firm that inevitably shape the dynamics within the market. Nonmarket strategies entail social, political, and legal arrangements that reinforce or enable market strategies, providing a comprehensive approach to improving performance and gaining a competitive advantage. This book introduces nonmarket strategic management within these contexts. Divided into two parts, the first part offers theories and managerial support for coping with the complex business realities surrounded by social, political and legal spheres; the second part presents examples of the challenges firms in the nonmarket environment. These examples show how firms can strategically manage and work with social, political and regulatory stakeholders to achieve their goals. Written by two leading scholars in the area, this book is essential reading for business students, managers and leaders. Full Product DetailsAuthor: Cosmina Lelia Voinea (Radboud University, Nijmegen, Netherlands) , Hans Van Kranenburg (Radboud University, Nijmegen, Netherland)Publisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.286kg ISBN: 9781138918290ISBN 10: 1138918296 Pages: 172 Publication Date: 22 June 2017 Audience: College/higher education , Professional and scholarly , Postgraduate, Research & Scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsPart I: Nonmarket Strategic Management from a Theoretical Perspective 1. Genesis of the Nonmarket Field 2. Advancing the Nonmarket Environment: Expanding Institutions, Issues, Interests, and Information 3. Institutions: Nature, Context, and Pressures 4. Types of Nonmarket Institutions 5. Stakeholder Approach to Nonmarket 6. Nonmarket Strategies: Why, When, and How? 7. Nonmarket Resources and Outcomes Part II How it is Done: Nonmarket Strategic Management in Practice 8. Let Them Eat Bugs: Legitimacy and Legislative Priority in the Dutch Edible Insect Sector 9. Merger and Acquisition Investigations in the European Airline Industry 10. Nonmarket Actions from the Chemical Industry: The Case of Merck & Co. 11. Nonmarket Actions from the Oil Industry: The Case of Royal Dutch ShellReviews'This book is an excellent blend of theory and practice, with many connections between them. Executives that read this book will be repaid many times over with lots of useful and practical ideas.' - R. Edward Freeman, The Darden School, University of Virginia, USA 'This book is an excellent blend of theory and practice, with many connections between them. Executives that read this book will be repaid many times over with lots of useful and practical ideas.' - R. Edward Freeman, The Darden School, University of Virginia, USA 'This is the best book I have read on the role of 'non-market strategies' in business: it is up-to-date, authoritative, and clearly argued, with many examples from managerial practice. A must-read for strategy scholars.' - Alain Verbeke, Editor-in-Chief, Journal of International Business Studies 'This book is an excellent blend of theory and practice, with many connections between them. Executives that read this book will be repaid many times over with lots of useful and practical ideas.' - R. Edward Freeman, The Darden School, University of Virginia, USA ‘This is the best book I have read on the role of ‘non-market strategies’ in business: it is up-to-date, authoritative, and clearly argued, with many examples from managerial practice. A must-read for strategy scholars.’ - Alain Verbeke, Editor-in-Chief, Journal of International Business Studies Author InformationCosmina Lelia Voinea is Assistant Professor of Strategy and International Business at the Faculty of Management, Science and Technology, Open University, the Netherlands. Hans van Kranenburg is Professor of Corporate Strategy at Nijmegen School of Management, Radboud University, the Netherlands. Tab Content 6Author Website:Countries AvailableAll regions |