Overview

The platform owns the relationship you built. Discovery is broken, sameness pays, and the algorithm changes the rules the moment you master them. The ""creator middle class"" was always a myth, and independence turned out to be the most expensive rent in the business. No One Planned This traces how entertainment got rewired-from Netflix's 2004 streaming pivot through MCNs, infinite feeds, and the collision of TV and social video-until the factory model began eating itself. Then it shows what actually survives when the feed moves on: channels over one-offs, ritual over spikes, identity over anonymous reach, owned rooms over rented land. Written by the analyst who modeled Netflix's early disruption at Wedbush and helped scale Disney-acquired Maker Studios, this is a book about building systems that keep working long after the playbooks and platforms change.

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9798993175218

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Author Information

Darren Cross has spent two decades inside media's biggest shifts, from modeling Netflix's early streaming pivot at Wedbush to helping scale Disney-acquired Maker Studios. His work focuses on how audiences form habits-and how to build the operations that support them. He holds a JD and an MBA and leads distllr, a fractional-executive firm for creator-led businesses. No One Planned This is his first book.

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