Overview

Like the movie industry, advertising is better and worse than you think. It is the home of brilliant creative minds, and some of the worst scoundrels you're likely to meet. You'll come face to face with them through my eyes. I'll take you from my early years as a fledgling copywriter to a long career as a creative head and agency owner. I'll introduce you to the dozens of people I was lucky (or unlucky) enough to make commercials with: Ray Charles, Mae West, Joe DiMaggio, Bill Cosby, Aretha Franklin, Joan Crawford, David Niven to name a few. You'll be eyewitness to commercial train-wrecks and less than brilliant marketing decisions. You'll be there for the birth of Ideas that built industries and ones that sank businesses. You'll go through the ups and downs of a long career and gain an understanding of the industry you've not had before. In short, you'll be ushered backstage to experience what advertising was and is. Unlike any other business, it's often no business for adults

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9781947635425

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How surprised would you be to find out one of the giants of advertising has penned a memoir of true stories about his personal Don Quixote jousts? All I can say is you shouldn't be. With such an illustrious career you can imagine that David Altschiller must have more than his share of them. He does and like the man himself, David Altschiller's No Business for Adults is a charming, intelligent and yes, funny recollection of years of dealing with idiocy, both expected and unexpected. In the case of the latter, you'll want to read the chapter on Mae West. Brilliant! -Jeff Gorman, Retired Copywriter, Retired TV Commercial Director and Active Un-Paid Uber Driver to two adult non-driving kids David Altschiller, unlike many of advertising's self-congratulatory icons, is a practitioner whose work made the brands he partnered with more famous than he made himself. David has always been effortlessly charming, piercingly insightful and great fun as you'll discover in this chronicle of advertising's light (and often ironic) side. But don't let David's comic timing fool you. His point of view is from a mountain of accomplishments. -Andy Berlin, illustrious advertising refugee If you wanna read how the great ads of the 1960s and '70s, the golden age of advertising, came about; how the infighting, cutthroat competitiveness and sheer creative brilliance of the young Italian and Jewish artists and writers off the streets of Brooklyn and the Bronx grabbed the business away from the cautious, ivy league, buttoned up suits, then get David Altschiller's memoir. -Stan Mack, creator of Real Life Funnies in The Village Voice, Out-takes in Adweek magazine, and Real Mad in Mediapost. Don Draper, move over. For the skinny on advertising's 'Golden Age, ' I'll take David Altschiller any day. With stories ranging from hilarious to horrifying, his memoir is a witty, revealing chronicle of 'Mad Ave.' and its counterparts from the '60s through 2000s...But this book is much more than a series of vivid moments. It's a reminder of why we need to support true creativity wherever it's found-including in this indelible memoir. -Melissa Balmain, author of The Witch Demands a Retraction

"""How surprised would you be to find out one of the giants of advertising has penned a memoir of true stories about his personal Don Quixote jousts? All I can say is you shouldn't be. With such an illustrious career you can imagine that David Altschiller must have more than his share of them. He does and like the man himself, David Altschiller's No Business for Adults is a charming, intelligent and yes, funny recollection of years of dealing with idiocy, both expected and unexpected. In the case of the latter, you'll want to read the chapter on Mae West. Brilliant!"" -Jeff Gorman, Retired Copywriter, Retired TV Commercial Director and Active Un-Paid Uber Driver to two adult non-driving kids ""David Altschiller, unlike many of advertising's self-congratulatory icons, is a practitioner whose work made the brands he partnered with more famous than he made himself. David has always been effortlessly charming, piercingly insightful and great fun as you'll discover in this chronicle of advertising's light (and often ironic) side. But don't let David's comic timing fool you. His point of view is from a mountain of accomplishments."" -Andy Berlin, illustrious advertising refugee ""If you wanna read how the great ads of the 1960s and '70s, the golden age of advertising, came about; how the infighting, cutthroat competitiveness and sheer creative brilliance of the young Italian and Jewish artists and writers off the streets of Brooklyn and the Bronx grabbed the business away from the cautious, ivy league, buttoned up suits, then get David Altschiller's memoir."" -Stan Mack, creator of ""Real Life Funnies"" in The Village Voice, ""Out-takes"" in Adweek magazine, and ""Real Mad"" in Mediapost. ""Don Draper, move over. For the skinny on advertising's 'Golden Age, ' I'll take David Altschiller any day. With stories ranging from hilarious to horrifying, his memoir is a witty, revealing chronicle of 'Mad Ave.' and its counterparts from the '60s through 2000s...But this book is much more than a series of vivid moments. It's a reminder of why we need to support true creativity wherever it's found-including in this indelible memoir."" -Melissa Balmain, author of The Witch Demands a Retraction"

Author Information

David Altschiller began his career as a copywriter in what they call The Golden Age of Advertising. He spent his first decade rising to the top of one of great agencies of its time: Carl Ally Inc. He then left Ally to help found another, Altschiller Reitzfeld, and headed it for over 30 years. A winner of multiple advertising awards, and nominated for The Creative Hall of Fame, he was voted one of the ten best copywriters in the industry for a dozen straight years. He was a founder and President of the industry's preeminent creative organization, The One Club. David currently lives with his wife, Nina, in Savannah, Ga.

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