Overview

Nissan's history is often told through its most visible symbols: the Datsun badge on early export cars, the Z's long shadow over performance identity, and the LEAF's role as a mass-market EV statement. This book takes a different approach-treating the cars as evidence, but tracing the deeper forces that made those cars possible (or inevitable): capital structure, labor systems, supply chains, regulation, and the internal politics of product planning at scale. From the DAT and Datsun lineage in an industrializing Japan to the postwar export discipline that hardened quality systems, Nissan repeatedly learned by being forced to compete under constraints it did not choose. The company's global rise, its U.S. manufacturing commitments, its motorsport mythology, and its periodic strategic drift are presented as parts of one continuous story: a manufacturer navigating the collision of engineering ambition with market math. In the modern era, the narrative tightens around governance and timing-how the Renault-Nissan alliance was built to solve a crisis, how its structure later became a strategic arena, and how electrification deadlines have turned product cadence and battery decisions into corporate survival questions. The result is a fact-only, narrative account of Nissan not simply as a carmaker, but as an industrial institution shaped by external pressure and internal choices.

Full Product Details

9798901940334

Table of Contents

Reviews

Author Information

Tab Content 6

Countries Available