Overview

In this book, Wanda Little Fenimore traces the resurrection of the phrase “New South” with South Carolina’s governor, Nikki Haley. Through analyzing speeches, Fenimore demonstrates how politicians use historical terms in new ways that obscure their roots but remain oppressive in the twenty-first century. The author reveals how Nikki Haley manufactured her “New South” as progressive, and forward-thinking, yet the term functions as a form of inferential racism, ultimately, reproducing traditional conservatism rooted in white supremacy. Scholars of rhetoric, communication, political science, and women’s studies will find this book of particular interest.

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9781666923513

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"""Dr. Little Fenimore has produced an exceptional and timely rhetorical analysis of a significant political figure. She artfully and seamlessly weaves together the strands of politics, gender, race, and rhetoric to craft a complex portrait of Nikki Haley and her ""lessons."" Nikki Haley's Lessons from the New South meticulously traces the rhetorical contours, history, and functions of the New South ideology through Governor Haley's public discourse, and even locates the remnants of New South exceptionalism, unity of purpose, and progress in Haley's recently launched presidential campaign. Dr. Little Fenimore's clear and cogent writing style makes this book easily accessible to both undergraduate- and graduate-level students of rhetorical criticism, as well as enjoyable to a broader reading public."" --Amy L. Heyse, California State University Long Beach ""This book presents a fascinating study of how former South Carolina governor and current presidential primary candidate Nikki Haley mobilizes the 'New South' as a rhetorical appeal in her political speeches. This book meticulously demonstrates the ways in which historical discourses tied to history, memory, race, and region continue to wield significant rhetorical power in contemporary politics. Given Haley's current campaign for the Republican nomination and potential as a vice presidential candidate, it is especially timely."" --Patricia Davis, Northeastern University"

"""Dr. Little Fenimore has produced an exceptional and timely rhetorical analysis of a significant political figure. She artfully and seamlessly weaves together the strands of politics, gender, race, and rhetoric to craft a complex portrait of Nikki Haley and her ""lessons."" Dr. Little Fenimore meticulously traces the rhetorical contours, history, and functions of the New South ideology through Governor Haley's public discourse, and even locates the remnants of New South exceptionalism, unity of purpose, and progress in Haley's recently launched presidential campaign. Dr. Little Fenimore's clear and cogent writing style makes this book easily accessible to both undergraduate- and graduate-level students of rhetorical criticism, as well as enjoyable to a broader reading public.""--Amy L. Heyse, California State University Long Beach ""Nikki Haley's Lessons from the New South presents a fascinating study of the ways in which former South Carolina Governor and current presidential primary candidate Nikki Haley mobilizes the ""New South"" as a rhetorical appeal in her political speeches. This book is illuminating in that it meticulously demonstrates the ways in which historical discourses tied to history, memory, race, and region continue to wield significant rhetorical power in contemporary politics. Given Haley's current campaign for the Republican nomination and potential as a vice presidential candidate, it is especially timely.""--Patricia Davis, Northeastern University"

Author Information

Wanda Little Fenimore is assistant professor of speech communication at the University of South Carolina.

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