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OverviewThis compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades. Nike's immortal ""Just Do It"" slogan is displayed at the Smithsonian Institution in Washington, DC. The company's pioneering use of athlete endorsements as the foundation of its marketing and its dedication to incorporating advanced technology and materials in its products has forever changed the world of sports. Amazingly, what is now Nike sprang from the humblest beginnings—two runners with a passion for improving the sport willing to sell shoes out of their cars at track meets. This book provides a comprehensive analysis of the company, giving readers a full appreciation of its fascinating history and the attributes and strategies that have helped Nike outlast its competitors. Material derived from interviews with star athletes and marketing experts lend additional insight into the Nike phenomenon. Full Product DetailsAuthor: Tracy Carbasho , Kelley Murray SkolodaPublisher: Bloomsbury Publishing Plc Imprint: Greenwood Press Dimensions: Width: 15.60cm , Height: 1.80cm , Length: 23.50cm Weight: 0.369kg ISBN: 9781598843422ISBN 10: 1598843427 Pages: 152 Publication Date: 19 August 2010 Recommended Age: From 7 to 17 years Audience: College/higher education , Primary & secondary/elementary & high school , Tertiary & Higher Education , Educational: Primary & Secondary Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationTracy Carbasho is an award-winning journalist who has published articles in newspapers and magazines throughout the United States and the United Kingdom. Tab Content 6Author Website:Countries AvailableAll regions |
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