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OverviewInternational Hotel Companies (IHCs) are perceived as the most global industry in the service sector. It is universally recognized that the choice firms have to make is how global or how local they need to be, or to put it in another way, which elements of their service, products and operations can be globalized and which elements need to be local. In general different hotel brands are based on western markets and exported abroad to target a guest with perceived homogeneous needs. For IHCs, this is an important element. However, those standards are based on the western market and the question comes to mind to which degree the western hospitality concepts are applicable in a country with a different culture, such as China. This has led to the author's question whether the internationalization strategies employed by IHCs are sufficiently aligning their global approach with the hotels' local environment? Or do IHCs need a Chinese brand, such as 'Ni Hao Hotels', to win the hearts and minds of the Chinese hotel guests? Full Product DetailsAuthor: Msc Ivo J SteffensPublisher: LAP Lambert Academic Publishing Imprint: LAP Lambert Academic Publishing Dimensions: Width: 15.20cm , Height: 0.70cm , Length: 22.90cm Weight: 0.191kg ISBN: 9783844321685ISBN 10: 3844321683 Pages: 124 Publication Date: 19 May 2011 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |