Overview

What does it take to thrive as a product manager in today's fast-evolving landscape? The role of product management has changed dramatically, for the better-no longer defined by outdated principles, but by empowerment, collaboration, and the ability to adapt to emerging technologies like AI. Next-Gen Product Management provides the roadmap for product professionals to future-proof their careers and embrace the next wave of innovation. Written by three seasoned experts- Teresa Cain, Dr. Bart Jaworski, and Diana Stepner-this book combines decades of experience with actionable insights and proven practices. Whether you're just starting your product journey or looking to reignite your passion for the craft, this book offers invaluable guidance for every stage of your career. Inside, you'll find: The evolution of product management, from its origins to its modern-day challenges Strategies to break into the field, grow your skills, and rise to leadership roles Practical advice on using AI tools like ChatGPT, Amplitude, and Orai to streamline work and build smarter products Insights on fostering diverse, high-performing teams and navigating cross-generational collaboration Timeless frameworks alongside fresh, modern approaches to product development What readers are saying: ""Highly recommended for newcomers and experienced professionals alike. The PM role isn't dead. It's evolving, and this book shows why."" - Aatir Abdul Rauf, VP of Marketing at vFairs ""This book hits different. It's like upgrading from a used car to a rocket ship in your PM career. Packed with real, actionable insights-no fluff!"" - Moe Ali, CEO of Product Faculty ""A must-have reference for Product Managers at all stages, from aspiring to seasoned leader. It brings much-needed clarity to the fundamentals."" - Guarav Vohra, Startup Advisor ""An essential resource for product managers at every stage, offering a roadmap for success in a rapidly changing field."" - Ravi Mehta, Co-founder of Outpace, ex-(Tinder, Facebook, TripAdvisor, Microsoft) ""Building great products requires diverse, high-performing teams. Next-Gen Product Management offers essential insights on fostering collaboration and embracing generational diversity to create innovative products."" - Carmen Palmer, CEO of Women in Product ""From breaking into product management to scaling into leadership, this book provides practical guidance and fresh perspectives."" - Chad McAllister, PhD, Product Management Professor and Host of Product Mastery Now Podcast ""Next-Gen Product Management outlines the evolution of product frameworks and equips the next generation of leaders with tools to future-proof their careers."" - Ibrahim Bashir, Product Executive, ex-(Amazon, Twitter, Box, Amplitude) Whether you're shaping your first roadmap or scaling into executive leadership, Next-Gen Product Management equips you with the skills, mindset, and tools to succeed in today's rapidly changing product world. Get your copy today and take the next step toward becoming a future-ready product leader!

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9781965428009

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Reviews

""The next crop of Product Managers can no longer rely on principles of the past. They need a fresh set of guidelines to build a career in this era, to internalise what empowerment means in modern orgs, and the inevitable impact of AI. Bart, Teresa, and Diana have done the product community a big service with Next-Gen Product Management by shedding much-needed clarity on these areas. Highly recommended for someone starting out but also for folks who have been losing their spirit and belief in the discipline. The PM role isn't dead. It's evolving and this book shows why."" - Aatir Abdul Rauf, VP of Marketing at vFairs and Author of the newsletter Behind Product Lines ""Next-Gen Product Management provides helpful perspectives on the discipline of product management, ranging from its origins, past emphasis, and current focus. It covers how to prepare for a product management role and get your first job in product as well as how to move up in responsibilities and compensation, including senior leadership. I especially found the ""five behaviors to practice as a product manager"" valuable for long-term success. Each of the three authors provides their perspectives on what successful product managers do, providing a breadth of knowledge. Also, a product management book would not be complete today without including how AI tools are used by product management, which is also addressed. This is a practical book of proven practices based on the authors' experiences and what they have seen others put into action."" - Chad McAllister, PhD, Product Management Professor, Practitioner, and Host of the Product Mastery Now Podcast ""Next-Gen Product Management is an essential resource for anyone building a product management career. The authors discuss the history of the role, how it's changed, and provide a vision for where it's going in the future - including the impact AI will have on how PMs do their work and what products they build. Everyone, from first-time PM to VP of Product, will find valuable insights to accelerate their career."" - Ravi Mehta, co-founder of Outpace, ex-(Tinder, Facebook, TripAdvisor, Microsoft) ""Next-Gen Product Management provides valuable insights into the evolution of product management, offering foundational skills for early-career professionals and fresh perspectives on generational diversity, collaboration, and stakeholder engagement for seasoned leaders. I found its focus on generational dynamics insightful. It's a powerful reminder that building great products requires not only understanding but also fostering diverse, high-performing, and creative teams. As leaders, it's essential to create environments where collaboration thrives, allowing us to embrace unique perspectives and evolve our ways of working to deliver the next generation of products."" - Carmen Palmer, CEO of Women in Product ""The craft of product management has evolved drastically over the past few decades; each new wave of emerging technology, from the ubiquity of internet access to the accessibility of cloud computing to the proliferation of mobile devices, has forced the evolution of operating models for PMs across domains and levels. In Next-Gen Product Management, the authors have done an admirable job of outlining the major milestones in the rich catalog of product development frameworks, not only highlighting what makes certain practices timeless, but also illuminating how the next generation of product leaders can future-proof their careers."" - Ibrahim Bashir, Product Executive ex-(Amazon, Twitter, Box Amplitude) and Author of the newsletter Run the Business

Author Information

Teresa Cain is an author, speaker, entrepreneur and technology executive who has led global product and user experience teams for more than 17 years and has held significant roles at SS&C Technologies, H&R Block, Lexmark, Netsmart, Service Management Group and TreviPay. Teresa is the Founder of Lucid Startup Consulting and has diverse experience leading product management, product design, research, strategy, and innovation sessions as a coach and speaker for startups and seasoned technology firms. Her impressive journey includes hundreds of high profile organizations including teams at Amazon, Microsoft, Tesla, Vanguard, Deloitte, and Red Ventures. Teresa is the instructor of the highest-rated and best-selling courses on Udemy, ""Product Strategy & Roadmapping"" and ""2 Hour Design Sprints: Learn how to solve problems and design products in just 2 hours vs. 5 days."" The first edition of her book Solving Problems in 2 Hours: How to Brainstorm and Create Solutions with Two Hour Design Sprints released in April 2023 and was awarded Best Seller and #1 New Release in Business Technology Innovation, Strategic Management and Market Research Business books awarded by Amazon. Teresa regularly speaks at conferences on design thinking, customer experience, and product innovation. In 2024, Teresa received a Forty Under 40 Award from Ingram's Magazine. Teresa received a prestigious Emerging Scholar Award in 2023 from the International Conference on Design Principles and Practices and presented her research ""Putting Into Practice Evolving Design Thinking Methods at Technology Firms: The Evolution To 2 Hour Design Sprints."" She was also a 2022 Women in IT Summit & Award Series Finalist for Advocate of the Year. Teresa earned a BS in Journalism from the William Allen White School of Journalism and a BA in English from The University of Kansas. She earned an Executive MBA (EMBA) from Rockhurst University and a Master's of Integrated Innovation for Products and Services (MIIPS) at Carnegie Mellon University, focusing on product and user experience design principles. Her certifications include Pragmatic Marketing Certified III (c), Net Promoter Certified Associate, Certified Scrum Product Owner, Certified Scrum Master, Project Management Professional and Lean Six Sigma Green Belt. She also completed Northwestern University's Kellogg School of Management Executive Program for Product Strategy methods, a program with a focus on discovering, developing, managing and marketing products as a business. Diana Stepner is a seasoned product leader, coach, mentor, and technology executive with over 20 years of experience in product management, innovation, and user experience. A Silicon Valley native, Diana has led diverse, global digital teams across startups, enterprise organizations, digital agencies, and software consulting. Her impressive journey includes significant roles at Epiphany, Cheapflights (acquired by Kayak), SimplePractice, Salesforce, Monster, Pearson, Razorfish (part of Publicis), and Epsilon. Diana is the Co-Founder of Product Gold, where she focuses on product coaching and consulting. Diana's tenure at Pearson stands out in her career. Starting in London as the Vice President of Innovation Partnerships & Head of Future Technologies, she was responsible for trend analysis, strategic partnerships, and early-stage prototype development. She spearheaded initiatives such as an early-stage startup accelerator and cultivated a Future Technologies community within Pearson to drive digital transformation. After returning to San Francisco, she became the VP of Innovative Learning Solutions. Under her leadership, her team generated $86 million in revenue and impacted 11 million learners. Her strategic oversight led to a reduction in delivery time and a significant improvement in the purchase pipeline.Diana is the instructor of several high-rated courses on product management and leadership, including her cohort-based course on Maven which has graduated four cohorts and has a 4.5/5.0 rating. Her coaching practice emphasizes people-first product leadership, prioritizing the importance of individuals in the product development process. She believes in empowering individuals to reach their full potential, building strong teams, and fostering a culture of innovation and agility. Diana is a prolific writer, contributor and thought leader on product management, product leadership and leading through a human-centered approach. Interviews and articles showcase her expertise in future technologies and innovation. For example, Wired has featured Diana's information technology and product development insights. She was a finalist for the FDM everywoman in Technology Award in the UK and a featured speaker at product conferences, including Mind the Product, Productized and PDMA Inspire Innovation. Diana holds a bachelor's degree from the University of California (UC), San Diego. She also earned a Master of Information Management and Systems (MIMS) from UC Berkeley and an MBA from Boston University. Her certifications include Business Innovation Foundations, Certified Technical Product Manager, and more. Diana is a member of the International Coaching Federation. Bart Jaworski, Ph.D. is a Senior Product Manager, Product Management mentor, writer, content creator, and academic. Bart has more than 10 years of professional experience, including his work leading the video call Skype team and Android Mobile app for Europe's biggest job board network, Stepstone Group. He is also a well-known LinkedIn personality with more than 100,000 followers with whom he shares his product management experience daily. In addition, he authors two product management blogs on Medium1 and LogRocket. Bart is the instructor of a highly rated, best-selling online course for product managers ""Great Product Manager: Product Management by a Big Tech's PM"" that is available on his website (www.drbartpm.com). To date, more than 20,000 people have enrolled in this course. Hundreds have written testimonials crediting this course for helping them to land their product positions. Bart has completed many certifications during his career in product management and agile methodologies, including Certified Scrum Product Owner, Product Faculty's Crystal Training for Advanced PM, and Product Faculty's AI Product Management. Bart earned his doctoral degree from the Technical University of Gdańsk in the field of Automation Engineering with his thesis titled ""Evolutionary path planning system for maritime objects in high-density traffic areas."" He has authored or co-authored several scientific papers on similar themes.

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