Overview

This Just In: You Don't Need Spin to Make Headlines In an age of 24/7 headlines, shrinking newsrooms, and diminishing attention spans, knowing how to talk to the media isn't optional—it's essential. Newsworthy is your go-to guide for building authentic relationships with journalists, bloggers, influencers and others. It's about pitching stories that stick and turning every interview into an opportunity. Whether you're the spokesperson or the strategist, this book delivers the tools to rise above the noise—and stay there.

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9781637429181

Table of Contents

Reviews

Newsworthy: Media Relations Without the Spin-a must read! It will get you earned media- and earned media is essential. It gets quoted, repeated, shared; it makes you and your organization an authority; and it is noted by other media who put you at the top of their list to contact for future stories. -Allan Lynch, Reporter and Former Managing Editor and Publisher Newsworthy: Media Relations Without the Spin is clear, straightforward, easy-to-understand and follow. I read it in one sitting and really enjoyed it. -Cathy Jacob, is the author of The Slow Sip-a Substack newsletter, Leadership Coach, and Former Communications Consultant

Author Information

donalee Moulton has written for more than 100 publications globally and has also freelanced for television and radio. donalee is the owner of Quantum Communications and has provided media training and media relations for organizations in the public, private, and non-profit sectors. She is the author of The Thong Principle: Saying What You Mean and Meaning What You Say and Better Policy Better Performance: The Who, Why, and What of Organizational Policy. Clare O'Connor is a writer, communications specialist, and Certified Change Management Professional (CCMP). She has written for countless media outlets, led corporate communications teams, and delivered training on strategic communications and effective media relations. Clare is the author of Skateboard Sibby, a middle-grade novel about change and resilience and co-author of Celebrity Court Cases: Trials of the Rich and Famous.

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