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OverviewThis book examines the concept of new public diplomacy against empirical data derived from three country case studies, in order to offer a systematic assessment of policy and practice in the early 21st century. The new public diplomacy (PD) is a major paradigm shift in international political communication. Globalisation and a new media landscape challenge traditional foreign ministry ‘gatekeeper’ structures, and foreign ministries can no longer lay claim to being sole or dominant actors in communicating foreign policy. This demands new ways of elucidating foreign policy to a range of nongovernmental international actors, and new ways of evaluating the influence of these communicative efforts. The author investigates the methods and strategies used by five foreign ministries and cultural institutes in three countries as they attempt to adapt their PD practices to the demands of the new public diplomacy environment. Drawing upon case studies of US, British, and Swedish efforts, each chapter covers national policy, current activities, evaluation methods, and examples of individual campaigns. This book will be of much interest to students of public diplomacy, foreign policy, political communication, media studies and international relations in general. Full Product DetailsAuthor: James Pamment (Lund University, Sweden)Publisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.500kg ISBN: 9780415519717ISBN 10: 0415519713 Pages: 184 Publication Date: 27 July 2012 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents1. Introduction 2. A Dynamic Field in a Changing World 3. Perspectives on the New Public Diplomacy 4. United States 5. United Kingdom 6. Sweden 7. Prospects for a New Public DiplomacyReviewsAuthor InformationJames Pamment is lecturer and researcher at Karlstad University and Uppsala University, Sweden, and has a PhD in Media and Communication Studies. From 2013, he will be a Postdoctoral Fellow at the University of Texas at Austin. Tab Content 6Author Website:Countries AvailableAll regions |