Overview

"As the ""information superhighway"" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS... This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems. This book provides one of the best introductions to complex issues such as: * business forces that will shape ""Home IT"" of the future; * industry structure of the future ""Infotainment"" mega-business; * factors affecting consumer adoption and use of IT; * international differences in the management of the IT sector; and * public policies that will shape the deployment and use of IT."

Full Product Details

Author:   Ruby Roy Dholakia ,  Norbert Mundorf ,  Nikhilesh Dholakia
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Dimensions:   Width: 15.20cm , Height: 2.00cm , Length: 22.90cm
Weight:   0.720kg
ISBN:  

9780805816266

ISBN 10:   0805816267
Pages:   300
Publication Date:   01 March 1996
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Reviews

What a wonder. A book that delivers on its title. In spades. In a compendium of 14 papers from varied authors we have much needed thinking and material on the acceptance, demand, forecasting methods and drivers for home infotainment growth viewed from the demand-side. -Pergamon Although the book does not deal with the Internet, 'many of the conceptual and analytical frameworks presented here are clearly applicable broadly to all information technologies.' -Communication Research Trends

Author Information

Ruby Roy Dholakia, Norbert Mundorf, Nikhilesh Dholakia

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