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OverviewThe new economy has given rise to new forms of competition. This book provides a rich mix of theory, evidence and management practice that will be invaluable to directors and managers who want to bring their companies closer to their customers. The author considers competition, the roles of consumers, and legislative and regulatory authorities. The book concludes by considering the impact of the revolution in information and communication technologies and shows how a number of key companies have adapted their strategies to meet the demands of their increasingly informed and empowered consumers. Full Product DetailsAuthor: David Asch (De Montfort University, Leicester) , Brian WolfePublisher: Palgrave MacMillan Imprint: Palgrave MacMillan ISBN: 9786613182630ISBN 10: 661318263 Pages: 176 Publication Date: 25 January 2001 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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