The Neuroscientific Basis of Successful Design: How Emotions and Perceptions Matter

Author:   Marco Maiocchi ,  Margherita Pillan
Publisher:   Springer International Publishing AG
ISBN:  

9783319028002


Pages:   108
Publication Date:   15 December 2014
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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The Neuroscientific Basis of Successful Design: How Emotions and Perceptions Matter


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Overview

The term “design” today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to design. Drawing upon up-to-date neuroscientific knowledge, the authors define what an emotion is, examine the relationship between perceptions and emotions and discuss the role of metaphoric communication. Particular attention is paid to those elements of perception and metaphoric interpretation that cause the emotions to rise. Consequences for the design process are then considered and a design process is proposed that takes into account emotional impacts as one of the goals. A solid scientific approach to the subject is maintained throughout and understanding is facilitated by the inclusion of a rich collection of successful design artifacts, the emotional aspects of which are analyzed.

Full Product Details

Author:   Marco Maiocchi ,  Margherita Pillan
Publisher:   Springer International Publishing AG
Imprint:   Springer International Publishing AG
Dimensions:   Width: 15.50cm , Height: 0.70cm , Length: 23.50cm
Weight:   0.454kg
ISBN:  

9783319028002


ISBN 10:   3319028006
Pages:   108
Publication Date:   15 December 2014
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Emotions and design methodologies.- Design as evolutionary discipline.- Emotions and design.- Perception and emotions.- Metaphors and design.- The Design Process.- Case studies.- Future developments.

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