Overview

The world of coaching is competitive. Organisations want coaches who deliver results, and can prove it. Many coaching tools and techniques are now fairly well established - but how do they actually work? The coach who can answer this question credibly and convincingly is sought after. This ground-breaking book equips coaches with cutting edge neuroscience information that will help them deliver greater value to their clients. It covers the foundations that coaches need to be aware of and crucially, the ways they can use this new information effectively and practically in their everyday work. Readers will strengthen their kitbag of coaching tools and will be able to explain to their clients the neurological underpinning of the techniques they are using. No forward-thinking coach can afford to be ignorant of recent scientific developments: Neuroscience for Coaches will give them the practical knowledge they need.

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9781322297903

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Amy Brann studied medicine at University College London during which time she became passionate about training people in leadership and communication skills. Realising that a lot of the material available was very surface level in its approach she left medicine to find a discipline that gave depth to training. Neuroscience was that discipline. Through her business, Synaptic Potential, Amy works with many companies to help them better understand their teams, clients and organisations as a whole. Amy is the creator of the online community, 'Neuroscience in Business' and is hosting the forthcoming 'Neuroscience in Business' conference.

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