Overview

This book asserts the emergence of the fourth era of entrepreneurship, based on a brain-driven approach to the study, instruction, and practice of entrepreneurship. This paradigm shift stems from the need to incorporate appropriate neurotechnologies into the exploration and enhancement of entrepreneurial phenomena in order to best address the field's methodological challenges. The author explains why a paradigm shift is necessary in the field of entrepreneurship and provides the foundational guidelines for those interested in implementing it. Furthermore, a model of entrepreneurial enhancement is conceptualized and signalled as the ultimate goal of this new era. Scholars, practitioners, policymakers, and students interested in advancing entrepreneurship's contribution to academia, business, and society at large will benefit from this new era's multidisciplinary perspective and unique strengths.

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9780367480615

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Reviews

"“The book's comprehensive coverage, diverse perspectives, and insightful discussions about the brain era of entrepreneurship make it a must-read for students, researchers, and practitioners alike. Dr. Victor Pérez Centeno has written a book that is both engaging and informative, making it a worthy addition to the bookshelves of anyone seeking to better understand the complex and dynamic world of entrepreneurship."" Ehsan Chitsaz, The NBICs Scientific Committee, Faculty member, School of Entrepreneurship, University of Tehran"

Author Information

Víctor Pérez Centeno is Founder, Brain-driven Entrepreneurship Expert, Researcher, and Educator at WNYLE Entrepreneurship Institute, Finland.

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