Overview

Revealing startling evidence of how four million Australians are transforming the social and political landscape, this landmark book compiles vast consumer research and examinations of more than 2,000 social and behavioral characteristics to reveal a new approach to marketing based on discretionary consumption. Known as the New Economic Order, the NEOs are powering the economy. NEOs have greater spending propensity and capacity, prefer premium lifestyle experiences, plan and buy on the internet, look for tools to help manage their lives, and are fundamentally different from the rest of society.

Full Product Details

Author:   Ross Honeywill ,  Verity Byth
Publisher:   Scribe Publications
Imprint:   Scribe Publications
Dimensions:   Width: 15.50cm , Height: 2.00cm , Length: 23.50cm
Weight:   0.363kg
ISBN:  

9781921215025

ISBN 10:   192121502
Pages:   304
Publication Date:   31 May 2013
Audience:   General/trade ,  College/higher education ,  General ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   No Longer Our Product
Availability:   In Print  
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Reviews

Honeywill and Byth, very bright ex-KPMG partners, are I believe the first people to significantly understand what makes the modern consumer tick, and how their buying behaviour can be influenced. --Sir Richard Heygate Founder, Sophron Partners, London

"""Honeywill and Byth, very bright ex-KPMG partners, are I believe the first people to significantly understand what makes the modern consumer tick, and how their buying behaviour can be influenced."" --Sir Richard Heygate Founder, Sophron Partners, London ""A fascinating examination of the changes taking place in Australia ... it shines an important light on a key part of the social landscape."" --The Australian ""For the first time the amazing world of the NEO has been opened up. Honeywill and Byth understand better than anyone else how the consumer revolution is changing Australia."" --The Australian ""Honeywill and Byth's exciting approach to consumer behavior focuses on discretionary spending for products or services that add to the quality of one's life. Businesss leaders would do well to wake up to their message."" -- John Mutter, executive editor, Publishers Weekly"

Honeywill and Byth, very bright ex-KPMG partners, are I believe the first people to significantly understand what makes the modern consumer tick, and how their buying behaviour can be influenced. --Sir Richard Heygate Founder, Sophron Partners, London For the first time the amazing world of the NEO has been opened up. Honeywill and Byth understand better than anyone else how the consumer revolution is changing Australia. --The Australian A fascinating examination of the changes taking place in Australia ... it shines an important light on a key part of the social landscape. --The Australian Honeywill and Byth's exciting approach to consumer behavior focuses on discretionary spending for products or services that add to the quality of one's life. Businesss leaders would do well to wake up to their message. -- John Mutter, executive editor, Publishers Weekly

Author Information

Ross Honeywill has won business and marketing awards in the tourism, property development, telecommunications and retail sectors. Verity Byth is a social scientist. They are joint directors of the privately funded consumer think tank, the Center for Customer Strategy in Australia.

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